Architecture Comparison · 2026

SARAH AI Suite on NVIDIA DGX GB300
Vs.
OpenClaw / Hermes on a Public-Cloud VPS

Two ways to run an agentic AI platform. One owns the hardware, the memory, the storage, and the network. The other rents all four from a multi-tenant vendor and reaches them over the Public Internet. The architectures are not comparable — and the spec sheets prove it.

The Two Architectures

What you actually get on each side.

Same agentic workload — answer a customer call, look up the CRM, book the meeting, send the email. Two completely different stacks underneath.

SARAH AI Suite

Sovereign · Our Mini Data Center · GB300

NVIDIA DGX GB300 full rack hosted in our Mini Data Center · 4 TB/E direct connectivity to the Main Data Center · Private Enterprise IP Network reaches every client premises · zero Public-Internet hop.
  • Compute72× NVIDIA Blackwell Ultra GPUs · GB300 architecture
  • VRAM20 TB HBM3e total · 3 GB dedicated per active conversation
  • Memory bandwidth576 TB/s aggregate · per-GPU HBM3e
  • StorageLocal NVMe · model weights + per-call working set on-board
  • NetworkPrivate Enterprise IP Network · 4 TB/E Layer-2 fibre · physical, no public hop
  • Vendor reachDirect peering — Google Cloud, AWS, Azure, Cloudflare
  • Public-internet exposureNone. The platform is not addressable from the open web.
  • Tenant modelSingle-tenant. The hardware is yours.
OpenClaw / Hermes on a VPS

Tenant · Public Cloud · Shared

Open-source agent framework on a rented GPU instance with Public-Internet ingress.
  • Compute1× shared GPU on a rented instance (A10/A100/H100 typical)
  • VRAM16–80 GB on instance · multi-tenant slot · no per-call dedication
  • Memory bandwidth~2–3 TB/s peak · contended with co-tenants
  • StorageCloud block storage · network-attached · ms latency
  • NetworkShared cloud fabric egressing the Public Internet for any external call
  • Vendor reachPublic-internet hop to every dependency, even same-cloud services without VPC peering
  • Public-internet exposureFull attack surface · public IPs · DDoS vectors
  • Tenant modelMulti-tenant. Your conversation shares silicon with strangers.
Detailed Specifications

Eight layers, side by side.

Compute, memory, storage, network, security, sovereignty, cost. Every layer of an AI platform measured against its real-world counterpart.

LayerSARAH AI Suite (NVIDIA DGX GB300)OpenClaw / Hermes on a Public-Cloud VPS
GPU silicon72× NVIDIA Blackwell Ultra · GB300 full rack · Light Matter chips & switches1× shared instance GPU · whatever the cloud vendor schedules you
VRAM (total)20 TB HBM3e · single coherent pool16–80 GB on the instance · ends at the box boundary
VRAM (per call)3 GB dedicated · isolated to that conversation · zero contentionNo per-call allocation · whatever the runtime scrapes from a shared pool
Memory bandwidth576 TB/s aggregate~2–3 TB/s peak per GPU · degrades under noisy-neighbour load
Model storageLocal NVMe · ~670 GB Deep Thinker + ~244 GB Doer · loaded once, served foreverCloud block storage or HuggingFace pull at boot · re-downloaded on instance restart
Per-call working memory128K-token context window held in dedicated VRAM for the life of the callContext window survives only as long as the shared GPU lets it
Backbone network4 TB/E Layer-2 fibre · Private Enterprise IP Network · physical interconnectShared cloud-vendor fabric · TCP over the open internet for anything external
Public-internet exposureNone. The platform is unreachable from the open web by design.Public IPs · open ports · part of the cloud-vendor's blast radius
External-vendor reachDirect peering with Google Cloud, AWS, Azure, Cloudflare · private interconnect, no public hopPublic-internet egress to every service, even same-cloud APIs unless you build VPC peering yourself
Inference latencySub-400 ms first-word · streaming TTS · parallel sentence synthesisVariable: cold-start + queue + cloud-network hops + shared GPU contention
Tenant modelSingle-tenant · the silicon is physically yoursMulti-tenant · your conversation shares hardware with arbitrary strangers
Data sovereignty100% on your premises (or our PEIPN) · data never crosses borders unless you say soVendor terms govern what they do with your prompts and outputs
Cost modelBuy once, own forever · zero per-token meter · zero per-block chargePer-token, per-second-GPU, per-egress-GB · the meter never stops
Vendor lock-inNone. The hardware and the software are yours; open-source LLMs fine-tuned in-house.Cloud vendor + framework vendor + occasional model vendor — three locks per workflow
Failure domainA single rack you can see · 394 restore points · 200 kW EMG off-grid powerA region in someone else's data centre. Their outage is your outage.
Compliance postureSOC 2 / ISO 27001 / GDPR / CCPA / HIPAA / PCI DSS · examiner-ready audit trailInherits cloud-vendor SOC 2 + your own scaffolding · audit trail you have to build
The Bandwidth Gap

200× the memory bandwidth.

Memory bandwidth is the silent variable that decides how many concurrent conversations a platform can sustain. The honest comparison, scaled.

SARAH AI SuiteNVIDIA DGX GB300 full rack · HBM3e
576 TB/s
SARAH EnterpriseDGX B300 · 8× Blackwell · HBM3e
~80 TB/s
H100 instancecloud-rented · top-tier consumer access
3.35 TB/s
A100 instancecloud-rented · the typical OSS-agent floor
2.04 TB/s
A10 instancecloud-rented · what most VPS demos run on
600 GB/s

Bars scaled to the GB300's 576 TB/s. Cloud-rented GPUs are also typically shared and oversubscribed, so real-world throughput is lower than peak.

The Network Layer

4 TB/E Private Enterprise IP Network
No Public-Internet hop

The internet was built to connect strangers. Your AI platform should be built to connect you to your dependencies — at line rate, on physical fibre, with no shared pipe in the middle.

Direct peering with the major hyperscalers

SARAH AI Suite's Private Enterprise IP Network terminates directly into the four interconnect fabrics that run most of the world's cloud workloads. When SARAH needs to read a Google Sheet, post to an S3 bucket, hit an Azure Cognitive endpoint, or push through Cloudflare — none of those packets touch the open internet. They ride a private cross-connect.

Google Cloud
Direct peering
AWS
Direct peering
Azure
Direct peering
Cloudflare
Direct peering
4 TB/E
Layer-2 fibre backbone
10 GE
Edge minimum
0 hops
Through the open internet
1 VLAN
Per client site · zero exposure to other tenants

Every client site runs in its own VLAN on the PEIPN. The physical fibre is shared with our other clients, but the Layer-2 boundary is yours alone — no broadcast, no ARP visibility, no inter-tenant traffic ever lands on your interface. Your private network ends at your premises, full stop.

The OpenClaw / Hermes VPS comparison: a public IP, a TCP egress over a shared cloud fabric, a Public-Internet hop to every external dependency, and a full attack surface that the public web can probe at will. Same workload. Two universes of risk.

The Cost Reality

The meter is the point.

An open-source agent framework on a rented GPU is "free" the way a treadmill at a gym is free — you pay for everything attached to it. SARAH AI Suite does not have a meter to attach.

Cost itemSARAH AI SuiteOpenClaw / Hermes on a VPS
GPU instance timeIncluded · the silicon is yoursPer-second meter · 24/7 to keep the agent warm
Token throughputNo per-token meter · run it as hard as the silicon will goPer-token bill if you use a hosted LLM behind the framework
Egress bandwidthDirect peering · effectively flat-rate inside the PEIPNPer-GB egress meter to every external destination
Storage I/OLocal NVMe · no IOPS billPer-GB-month + per-IOPS on cloud block storage
Idle costZero. Idle silicon is silicon you already own.The VPS is billing the moment you spin it up — even at 3am with nobody calling
Year-3 cost trajectoryMaintenance only ($300K/yr Enterprise · $3M/yr DC)Same line items, same meters, three more years of inflation

The honest verdict.

OpenClaw and Hermes are good open-source agent frameworks. Run on a public-cloud VPS, they will get you a demo. They will not get you an enterprise. Once the conversation matters, the architecture decides everything — and a sovereign, single-tenant, GB300-class platform on a 4 TB/E private fibre network is a different category of system than a multi-tenant agent on a rented GPU.

200×
More memory bandwidth (GB300 vs A10)
3 GB
Dedicated VRAM per call · zero contention
0
Public-internet hops in the call path

Stop renting your AI. Start owning it.

Schedule a 30-minute architecture review with the Australian engineers who built SARAH AI Suite. We'll map your existing agent stack against the GB300 reference and tell you, honestly, whether you'd be better off with a sovereign deployment.

SARAH AI Suite · An invention of IDESKS ONLINE AI, Australia

Enterprise Agentic AI
for Governance & Growth.

Practical, intuitive, and stood the test of time — Analogue → Digital → IP → Algorithms → AI → Agentic AI. Connects the old enterprise world to the new agentic world through a global Private Enterprise IP Network. Connects, learns, spins up, and orchestrates autonomously.

1T + 235B
Parameters · dual-brain
1,000 – 30,000
Concurrent agents (Enterprise → DC)
23
Native languages
1,237
C-Suite interviews
Real-time
Conversations
The SARAH AI Suite

Eight products. One operating system.

SARAH AI Suite is a family of products that share a single brain, a single voice, and a single set of integrations. Buy what you need today; everything else snaps in tomorrow — same login, same knowledge, same identity across every product.

SARAH Enterprise

The flagship. 8× NVIDIA B300, 2,240 GB VRAM, 1,000 concurrent agents, full dual-brain. The on-premise box that runs your entire company.

SARAH Pro

The mid-market workhorse. 8× Blackwell RTX 6000 PRO, 200 concurrent agents, 235B model on-device. Same software stack, smaller footprint.

SARAH DC

NVIDIA DGX GB300 full rack. 20 TB VRAM, 30,000 concurrent C-level agents at 1:1 contention (10,000 voice). For telcos, BPOs, and government — data-centre scale.

SARAH Voice PWA

The browser-based front end. Email-as-phone-number, SIP + WebRTC simultaneous ring, no app store. Included with every deployment.

SARAH Mediator

SARAH AI Suite sits between two parties — your SARAH AI Suite ↔ their SARAH AI Suite. Negotiates calendar, real-estate, vendor, and contract terms. Email-as-identifier.

SARAH Personal

The per-owner appliance. Owner / spouse / children identity hierarchy, smart-home control, calendar, and email — your AI, under your roof.

SARAH Federation

SARAH AI Suite instances negotiate with each other across the world via signed Agent-to-Agent API. Your SARAH AI Suite talks to theirs; both stay sovereign to their owners.

SARAH Mini

Single-tenant, single-purpose AI receptionist. The entry point — plug into a small business in an afternoon, upgrade to Pro when ready.

Sovereignty Primer

What is a sovereign AI platform — and why you should care?

A clear definition, four reasons it matters, and how SARAH AI Suite is sovereign by construction.

A sovereign AI platform is one your organisation actually owns, controls, and runs — on your hardware, inside your perimeter, on a network you operate. Not rented from a vendor. Not multi-tenanted with strangers. Not subject to a vendor's outage, price hike, or change of ownership. The opposite — call it tenant AI — is what most enterprises are quietly buying today: conversations processed in shared data centres on shared GPUs, data potentially recycled into models your competitors will use tomorrow, inference routed through a third-party API whose terms can change with a press release. A "private" deployment that depends on the integrity of a vendor you don't audit is not sovereignty. It's a lease.

In a sovereign AI platform, there is —
No Cloud
No tokens
No credits
No Twilio
No shared data-centre infrastructure
No exposure to the open web
No risk of vendor data loss
No external LLM, STT, or TTS providers
No per-minute or per-block meters
No vendor lock-in
No borrowed code in the call path
No surprises on the renewal invoice

Why you should care comes down to four hard realities. (1) Regulators are tightening. GDPR, HIPAA, SR 11-7, OCC 2011-12, FDIC FIL-22-2017, GLBA — every one now expects you to know exactly where your data is, who can access it, and how the AI making customer-facing decisions actually works. A vendor SOC 2 letter is not the same as your own audit trail. (2) Vendor lock-in is the new IT debt. The companies most exposed to AI pricing in 2030 are the ones who outsourced inference in 2025. By the time ten thousand workflows depend on someone else's API, the bill is no longer up to you. (3) Competitive intelligence leaks. Every prompt you send to a third-party model is a signal, and signals at scale become a model. Your customer-conversation telemetry is a strategic asset; it should not leave your building. (4) Service continuity is yours, not theirs. When your AI vendor has an outage, your contact centre goes silent. When your AI vendor pivots, your roadmap pivots with them. Sovereign platforms fail on your terms, recover on your terms, and upgrade on your terms.

SARAH AI Suite is sovereign by construction. No external LLM in the inference path. No external STT or TTS in the voice path. No per-minute meter counting your conversations into someone else's profit-and-loss.

SARAH AI Suite is sovereign by construction, not by checkbox. Every model is open-source, fine-tuned in-house on 2,000+ C-Suite interviews, and runs on your hardware. Every voice is generated locally — no external speech provider in the path. Every one of the 309 connectors is hand-coded, with no Zapier or Make or n8n in the middle. Hosting is either on-premise inside your building or on our true Private Enterprise IP Network with physical Layer 2 connectivity (10 GE up to 4 TB/E). Your AI. Your data. Your decisions. Forever.

Why SARAH AI Suite Is Different

No borrowed code. No middlemen. No per-minute meter.

Every byte of inference, every voice, every connector — built from scratch and run inside your perimeter. The full agentic stack, end-to-end, with no third-party API hiding in the call path.

No borrowed code

Every line of SARAH AI Suite is written by our engineers. No vendored frameworks doing the heavy lifting; no GitHub forks running production.

No API service providers

No Twilio. No SendGrid. No external API in the call path. Voice, messaging, identity — all native to the platform.

No external LLM providers

Our base LLMs are open source, fine-tuned in-house on 2,000+ C-Suite interviews. No OpenAI, no Anthropic, no Google in the inference path.

No external STT or TTS

Home-grown from public libraries. Whisper-derived STT, Kokoro / XTTS-derived TTS — both run on your hardware, dedicated VRAM per call.

No per-minute or per-block charges

Everything happens inside SARAH AI Suite. There is no minute counter, no token meter, no usage cap. Run it 24/7/365 at full intensity.

309 connectors, hand-coded

Every enterprise connector built from scratch. No Zapier, no Make, no n8n. Each integration owns its own auth, retry, and error handling.

Connects the old enterprise world to the new agentic world through a global Private Enterprise IP Network — Connects, Learns, Spins up, and Orchestrates Autonomously.
Dual-Brain Architecture

The Mind decides. The Hands execute.

Two AI brains running simultaneously on the same hardware — instantly, mid-conversation, with zero human intervention.

The Deep Thinker
1T parameters

The Mind — reasoning, objection handling, 23 languages, EQ.

  • Mixture-of-Experts; activates a subset per response
  • 128K-token context window
  • Chain-of-thought processing
  • Native fluency in 23 languages
  • Emotional intelligence + sentiment analysis
  • Trained on 1,237 C-Suite interviews
  • Contract negotiation & complex reasoning
The Doer
235B parameters

The Hands — books meetings, sends emails, updates CRM, processes payments.

  • Purpose-built for real-time tool execution
  • Calendar booking (Google / Outlook)
  • CRM auto-update mid-conversation
  • Email composition + sending
  • Call transfers + intelligent routing
  • Payment processing (Stripe)
  • 309 enterprise connectors built in
The Deep Thinker decides what to say. The Doer does it — before the sentence ends.
The SARAH OS Layer

One foundation. Every business function.

SARAH AI Suite sits between your existing data sources and your business outcomes — turning calls, messages, and tools into autonomous executive work. Connects, learns, spins up, and orchestrates autonomously.

Inputs

  • Phone calls (SIP / WebRTC)
  • WhatsApp · Telegram
  • Email threads
  • Website chat widget
  • Caller identity (PBX ext)
  • Knowledge crawl (your site)
SARAH AI Suite · Foundation Layer

Dual-Brain Reasoning + Action Engine

The Mind decides what to say. The Hands execute — instantly, mid-conversation, before the sentence ends.

1T · Deep Thinker
235B · Doer
Sentiment routing
309 connectors
3 GB / call VRAM
23-lang interpreter

Outputs

  • Booked meetings
  • Generated invoices
  • CRM updates mid-call
  • Reviewed contracts
  • Launched campaigns
  • Resolved tickets
Anatomy of a Call

What happens in 400 milliseconds.

From the moment your caller stops speaking to the moment SARAH AI Suite starts replying — every step measured, parallelised, and tuned for sub-second response. Three permanently-on engines (STT, LLM, TTS) sharing a single ring buffer. While SARAH AI Suite speaks on one channel, she's already listening on the other.

TimePipeline StageWhat Happens
T+0 msVoice activity detectionSilero VAD on a continuous audio stream catches end-of-speech in real time.
T+30 msStreaming STTWhisperLive transcribes incrementally. Final transcript already available before VAD confirms silence.
T+60 msSentiment routingTone, frustration, urgency scored. Caller routed to 32B / 70B / 235B brain by emotion + extension.
T+80 msLLM dispatchPrompt assembled with extension role, conversation memory, CRM history. Sent to dedicated 3 GB VRAM slot.
T+200 msStreaming TTSFirst phrase enters the parallel synthesis pipeline before the LLM finishes thinking.
T+380 msBridge phrase armed20 ms before silence threshold, SARAH AI Suite pre-arms her opening word — no dead air.
T+400 msFirst word outCaller hears SARAH AI Suite speaking. Subsequent sentences continue streaming as she generates them.
One AI Workforce

Unlimited AI executives, running simultaneously.

Not just a receptionist. An entire executive team — reception to legal — running on one box.

Reception & Sales

Answers every call in 23 languages. Qualifies leads. Books meetings. Never on hold. Never a day off.

Replaces: Receptionist + SDR team

CFO

Generates invoices, tracks expenses, categorises transactions, reconciles accounts. Real-time financial visibility without a bookkeeper.

Replaces: Bookkeeper + Accounts

CEO

Monitors KPIs across all departments. Generates board-ready reports. Identifies trends before humans notice them.

Replaces: Business analyst + reporting

CTO — Self-Development

SARAH AI Suite writes her own code. Improves herself autonomously. Deploys updates with zero-downtime blue-green deployments.

Replaces: IT Support + Development

CMO

Creates email campaigns, A/B-tests messaging, tracks ROI, manages LinkedIn outreach. Launches campaigns same-day, not next-month.

Replaces: Marketing Coordinator

HR

Screens candidates, schedules interviews, manages onboarding, tracks compliance certifications. Handles 10,000 applicants like 10.

Replaces: HR Officer + Recruiter

Operations

Vendor management, supply chain tracking, process optimisation, workflow automation. Runs ops 24/7 without a coordinator.

Replaces: Operations Coordinator

Legal

Reviews contracts, flags compliance risks, generates NDAs and service agreements. First-pass legal review in seconds, not weeks.

Replaces: Legal retainer ($30K+/yr)

Customer Support

Handles tickets, resolves issues, escalates intelligently. Remembers every customer interaction. Consistent at 3am and 3pm.

Replaces: Customer Service × 2
A 20-person company spends $550,000/year on staff SARAH AI Suite replaces — starting at $24,000/year on a managed Private Enterprise IP Network.
Industry Firsts

SARAH Voice — the only thing of its kind.

An AI-powered calling platform that uses your email address as your phone number. Browser → SIP + WebRTC. Everything rings simultaneously.

Crystal-clear HD voice

Make and receive calls from any browser. No app to download. No plugin to install. Phone, tablet, or laptop — just open and talk.

AI receptionist

SARAH AI Suite never misses a call. She answers, qualifies, books meetings, takes messages, and routes calls. 24/7, in 23 languages.

Real-time interpreter

Two callers, two languages, one conversation. Say "Interpreter required" mid-call or dial *9. Sub-2-second latency, zero per-minute fees.

Email = phone number

Call anyone on their email address. No phone numbers. No SIM cards. No carrier contracts. Your email is your identity.

PBX bridge

Connect to your traditional or hosted PBX. Browser and desk phone ring simultaneously — first to answer wins.

Supervisor mode

Listen, whisper, or barge into any live call. Train staff in real-time without the caller knowing.

Voice cloning

Clone any voice from a 30-second sample. 52+ built-in voices. Your brand, your sound.

Call recording

Every call recorded and stored on your hardware. Searchable transcripts. Compliance-ready.

Global federation

Servers in multiple countries. Dial between offices with a prefix. One network, worldwide.

PWA — no app store

Works on any browser. Install as a PWA. No Apple or Google approval needed.

Knowledge crawler

Train SARAH AI Suite on your website in one click. She reads every page and builds a searchable knowledge base.

Streaming voice response

SARAH AI Suite starts speaking in under 400ms. Parallel sentence synthesis means no awkward pauses — just natural conversation.

IVR builder

Drag-and-drop call flows. Build complex menus, conditional routing, and multi-language greetings without a config file.

Chat widget

Embed SARAH AI Suite on any website. Visitors chat in text; SARAH AI Suite handles it like a call. Same AI, same knowledge.

Bank-grade ID verification

Three-tier KYC (Basic / Full / Enhanced). Nine automated identity checks. Tamper-evident audit log.

Industry First

Real-time phone interpreter. Two languages. One conversation.

Mid-call, anyone says "Interpreter required" and SARAH AI Suite instantly activates real-time interpretation. Each person speaks their own language and hears the other in theirs. 23 languages, sub-2-second latency, zero per-minute fees.

How it works

  • Mid-call trigger: say "Interpreter required" in any language
  • Or dial *9 before the number to start interpreted from word one
  • SARAH AI Suite transcribes both sides in parallel, translates, and re-voices each speaker in their own native voice
  • Each caller hears the other in their own language — accent and tone preserved
  • No app, no scheduling, no human interpreter

Why it matters

  • Replaces $2–5/min interpretation agencies
  • Human interpreters have 3–5 second delays — SARAH AI Suite does it in under 2
  • 23 languages with native fluency, including nuance and cultural context
  • Works on any inbound or outbound call — no special hardware
  • Logged + transcribed in both languages for compliance review
Two callers. Two languages. One seamless conversation. No app. No scheduling. No human interpreter. Just talk.
A World First

Sentiment-based call routing.

SARAH AI Suite reads the emotional state of the caller in real time and routes to the right AI brain — before the conversation starts.

Layer 1 — Extension Routing

Who is calling? Extension range determines the AI model — unconditionally.

  • C-Suite (ext 1000–1099) always get the full 235B brain
  • No exceptions, no downgrade — they wait in queue first
  • The best AI is reserved for the people who matter most

Layer 2 — Sentiment Routing

How are they feeling? SARAH AI Suite analyses sentiment in real time and matches model size to need.

  • Angry / Complaint → 235B (best de-escalation)
  • Neutral / Task → 70B (efficient, capable)
  • Positive / Simple → 32B (quick resolution)

Live routing pools — 8× NVIDIA B300 (1,050 concurrent calls)

100
C-Suite · 235B
Ext 1000–1099 — unconditional, no downgrade ever.
~150
Angry / Escalated · 235B
Best de-escalation brain for high-risk conversations.
~450
Neutral / Task · 70B
Efficient and capable, handles complex tasks.
~350
Positive / Simple · 32B
Fast, lightweight, instant resolutions.
A happy caller asking a simple question gets a fast 32B response. An angry customer threatening to cancel gets your best 235B brain working on de-escalation before they finish their first sentence.
Why SARAH AI Suite Sounds Human

Dedicated GPU memory. Every conversation.

Every other AI voice platform runs on shared, cached infrastructure. SARAH AI Suite allocates 3 GB of dedicated GPU VRAM per active conversation. The difference is not subtle.

Off-premise AI voice providers

Shared infrastructure. Cached responses.

  • Shared GPU pools — your call competes with thousands
  • Pre-cached audio for common questions
  • No memory between calls — every call starts cold
  • Variable latency — spikes when the pool is busy
  • Your data trains their model
  • Robotic pauses while sentences finish generating

SARAH AI Suite

3 GB dedicated VRAM per conversation.

  • Model context, memory, and voice engine isolated to your caller
  • Every response freshly generated — nothing cached
  • Full conversation memory, recalls prior CRM history
  • Guaranteed sub-400ms first word — streaming TTS
  • Your data stays on your hardware
  • Natural rhythm — parallel sentence synthesis
3 GB
Dedicated VRAM per call
128K
Token context window
< 400ms
First-word latency
0
Cached responses, ever
Every Channel. One Place.

One inbox. Every conversation.

Phone, WhatsApp, Telegram, email, website chat — SARAH AI Suite handles them all, with full history, transcripts, and AI summaries.

Phone calls

Every inbound and outbound call. Transcript attached, sentiment scored, summary written. Searchable forever.

WhatsApp

SARAH AI Suite answers WhatsApp messages with the same intelligence as a phone call. Same knowledge base, same integrations.

Telegram

Full Telegram integration. Customers message; SARAH AI Suite responds intelligently and logs everything to the inbox.

Website chat

Embed on any page. Visitors chat in text; SARAH AI Suite handles it with the full knowledge base. No separate bot setup.

Email

SARAH AI Suite reads, categorises, and responds to emails. Composes mid-call. Thread history preserved. CRM updated automatically.

AI summaries & sentiment

Every conversation auto-summarised, sentiment-scored, and tagged. Never read a transcript again — read the summary.

5+
Channels unified
100%
Auto-transcribed
0
Missed conversations
Searchable history
SARAH at Home

One phone call. One voice command. Every smart device.

SARAH AI Suite talks to every smart device you own — no app, no hub, no learning curve. Just speak. The same brain that runs your business runs your house.

Lights

"SARAH AI Suite, set the lounge to warm white at 40%." Turn on, off, dim, change colour. Done.

Climate

Adjust thermostats, set schedules, boost heating. SARAH AI Suite reads current temperature and adjusts to your preference.

Security

Lock doors, arm or disarm alarms, check who's at the door. SARAH AI Suite can pull camera feeds into the PWA.

Entertainment

Play music, adjust volume, switch inputs. Spotify, Apple Music, and any DLNA device.

Blinds & Curtains

Open, close, or set to a percentage. Auto-schedule by sunrise / sunset.

Scenes

"Good morning", "Cinema mode", "Away mode" — one phrase triggers multiple devices simultaneously.

Energy monitor

Ask mid-call: "Am I wasting power?" SARAH AI Suite tells you which devices are on, current draw, daily usage.

Alerts

SARAH AI Suite calls you when the washing finishes, the door is left open, or motion is detected at 2am.

AI home monitoring

While you sleep, SARAH AI Suite watches temperature, sensors, energy, and cameras. If something's wrong, she calls you.

Tuya · eWeLink · Smart Life · LG ThinQ · Eufy — every protocol, every vendor, one voice.
Built-in Enterprise Ecosystem

309 connectors. 4,000+ API endpoints. Day one.

SARAH AI Suite connects to your entire business stack — without custom development, middleware, or integration fees. Push and pull any information to and from any platform; she breathes life into it through her voice.

309
Connectors
4,000+
API endpoints
70+
Categories
$0
Integration fees

Financial & KYC

Bank ID Verification

Hospitality — PMS

Oracle Opera Cloud · Mews · HotelKey · Hilton OnQ · Oracle OPERA V5 · Cloudbeds · Agilysys

ERP

Oracle NetSuite · Acumatica

CRM

Salesforce · HubSpot · GoHighLevel

Support & Ticketing

Zendesk · Freshdesk

ITSM

ServiceNow

Payments

Stripe

Accounting

Xero · Sage · QuickBooks · Wave Accounting

Productivity

Microsoft 365 · Google Workspace

Human Resources / HCM

BambooHR · SAP SuccessFactors · Workday HCM · Oracle Fusion HCM · ADP Vantage · Dayforce (Ceridian) · UKG Pro · SAP HR

Communications & Contact Centers

Genesys Cloud · RingCentral · Twilio · Vonage · 8x8 · Avaya · Cisco Webex · Zoom Phone · Dialpad · Bandwidth · Plivo

Travel — GDS

Amadeus CRS · Amadeus GDS · Sabre GDS · Travelport · Abacus (Asia-Pacific) · TravelSky (China) · Infini (Japan) · Axess (Japan) · Topas (South Korea)

Travel — NDC

Duffel · Travelfusion · Verteil · ATPCO · SITA Distribution

Travel — PSS

Amadeus Altéa PSS · Navitaire New Skies · SabreSonic PSS · SITA Horizon PSS · Hitit Crane PSS · KIU System Solutions · Accelya PSS

Aviation Operations

Amadeus Altea DCS · Lufthansa NetLine · myairops · SOMA Software · SITA Smart Path

Aviation Cargo

IBS iCargo

Revenue Management

PROS Dynamic Pricing · Amadeus Revenue Management · Sabre Revenue Optimizer

Industry Standards

IATA NDC · IATA ONE Order

Enterprise POS

NCR Aloha · NCR Voyix · Revel Systems · PAR Brink POS · Xenial POS · Qu POS

Mid-Market POS

Toast POS · Lightspeed Restaurant · Clover POS · TouchBistro · SpotOn

Small Business POS

Lavu POS · Upserve (Lightspeed) · GoTab POS · Peppr POS · Mad Mobile CAKE · Square for Restaurants · POSbistro · Peblla POS · ShopKeep (Lightspeed)

Restaurant Operations

Restaurant365 · MarketMan · BlueCart · CrunchTime · Apicbase

Dining & Reservations

OpenTable · Resy · SevenRooms · Yelp Reservations · Tock

Online Food Ordering

Olo · Flipdish · Bopple · Tillster

Food Delivery

DoorDash · Uber Eats · Grubhub · Deliveroo · Zomato

Restaurant Loyalty

Paytronix · Punchh — PAR Technology · Thanx

General Loyalty

Yotpo

Hotel Loyalty

Marriott Bonvoy · IHG One Rewards · Hilton Honors

Kitchen Display Systems

Toast KDS · Epson KDS · Oracle MICROS KDS · Expedite (Lightspeed)

Workforce Management

7shifts · HotSchedules (Fourth) · Sling · When I Work

Professional Networks & B2B

LinkedIn · Xing · Alignable · AngelList / Wellfound · Bark.com

Social Media

Facebook · Instagram · X / Twitter · TikTok · Pinterest · Snapchat · Threads (Meta) · Reddit · Bluesky

Video Platforms

YouTube · Vimeo · Dailymotion · Wistia · Loom

Messaging Platforms

Slack · WeChat for Business · Viber for Business · Line for Business · KakaoTalk for Business · Microsoft Teams · Signal Business

Community

Discord

Publishing & Content

Medium · Substack · Ghost · Tumblr

Regional Networks

Naver () · Mixi () · MeWe

Reviews & Ratings

Google Business Profile · Yelp for Business · Trustpilot · Glassdoor · Clutch · G2 · Capterra

Podcasting & Audio

Spotify for Podcasters · Apple Podcasts · Clubhouse · X / Twitter Spaces

Design & Creative

Behance · Dribbble

Visual Content

Flickr

Developer Platforms

GitHub · Stack Overflow · Product Hunt · Hacker News · Dev.to

Maintenance & Operations

Honeywell Forge · Veryon Tracking+

Finance & Markets

Bloomberg · Yahoo Finance · Alpha Vantage · NASDAQ Data · NYSE Data · Morningstar · S&P Global · Refinitiv (LSEG) · Quandl

News

Reuters News · AP News · CNBC

Cryptocurrency

CoinGecko

Maps & Location

Google Maps · Waze · Apple Maps Connect · HERE Maps · Mapbox · What3words

Weather

National Weather Service · OpenWeatherMap · Weather.com · AccuWeather

Events & Ticketing

Ticketmaster · Broadway.com · AXS Tickets · StubHub · Eventbrite · SeatGeek · DICE · Fever

Cinema

Fandango · Vue Cinemas

E-Commerce & Marketplace

Amazon Business · eBay · Staples Business · Shopify · WooCommerce · Etsy · Faire · Alibaba / AliExpress

Jobs & Recruitment

Indeed · LinkedIn Jobs · ZipRecruiter · Monster · Seek · Workable (ATS) · Greenhouse (ATS) · Lever (ATS) · Craigslist

Healthcare — Booking

Zocdoc · Doximity

Healthcare — EHR

Epic Systems · Oracle Health / Cerner · Veradigm (Allscripts) · athenahealth · eClinicalWorks · NextGen Healthcare · AdvancedMD · Tebra (Kareo + PatientPop) · McKesson Paragon · PointClickCare · CareCloud · Practice Fusion · DrChrono · GE Healthcare Centricity · MEDITECH Expanse

Healthcare — Analytics

Epic SlicerDicer / Cosmos · IBM Watson Health (Merative) · Cerner HealtheIntent · Health Catalyst

Healthcare — RCM

McKesson Business Performance Services · Waystar · Experian Health · Change Healthcare (Optum)

Healthcare — HIS

SAP S/4HANA Healthcare · Philips Healthcare IT · Infor CloudSuite Healthcare

Government & Military Health

MHS Genesis · VistA (US VA) · Oracle Health VA/DoD · MD3

IT Operations & Monitoring

Freshservice · ConnectWise · Kaseya · Datto RMM · NinjaRMM · Autotask · SolarWinds · Splunk · Zabbix

Project Management

Jira

Incident Management

PagerDuty

Monitoring & Observability

Datadog

Car Rental

Hertz · Avis · National Car Rental · Enterprise Rent-A-Car · Budget Car Rental

Ride-Sharing

Uber · Lyft · Bolt · Cabify · Gett / Blacklane

Rail

Amtrak · Eurostar · Trenitalia · Deutsche Bahn · Renfe · Trainline

Bus

FlixBus

Multi-Modal

Rome2Rio

Cruise

Royal Caribbean · Carnival Cruises · MSC Cruises

Revenue & Rate Management

RateGain · Duetto

IoT & Smart Home

eWeLink · Smart Life · Tuya · LG ThinQ

Security

Eufy Security

Most AI voice platforms charge $5,000–$50,000 per integration. SARAH AI Suite ships with all 309 built in — configured in 60 seconds through the admin portal.

Hardware & Network

Built on NVIDIA — with significant modifications.

SARAH AI Suite runs on the NVIDIA DGX Enterprise Platform, customised top-to-bottom by our engineers. Light Matter chips and switches reduce thermal load and lift sustained GPU performance. On-premise inside your building — or hosted on our own true Private Enterprise IP Network with physical Layer 2 connectivity from 10 GE up to 4 TB/E.

NVIDIA B300 (Enterprise)

2,240 GB HBM3e VRAM across 8 GPUs. The dual-brain platform — purpose-built for sustained inference and concurrent agents at scale. Modified firmware + thermal stack.

NVIDIA RTX 6000 PRO (Pro)

768 GB VRAM, Blackwell architecture. Workstation-class deployment for the 235B Doer model on-device.

NVIDIA DGX GB300 (DC)

Full rack, 72 GPUs, 20 TB VRAM, 576 TB/s memory bandwidth. Powered by a 200 kW Electro-Magnetic Generator per Mini Data Centre.

Light Matter chips & switches

Photonic-domain interconnect drops thermal load and lifts sustained throughput. Cooler GPUs, longer life, more concurrent agents per box.

Private Enterprise IP Network

Optional hosted deployment on our global Layer 2 network — physical fibre, 10 GE to 4 TB/E. No public internet hop in the inference path.

Co-designed software stack

vLLM-only architecture, dispatch-routed across multiple GPU pools. ~9× concurrent throughput vs naive single-pool inference. Every line written in-house.

20 TB
Top-tier VRAM
576 TB/s
Memory bandwidth
10 GE – 4 TB/E
Physical Layer 2 connectivity
200 kW
EMG per Mini Data Centre
Same software stack, every tier. Develop on a workstation, ship to a full rack — the only thing that changes is concurrency.
Financial Impact

The numbers that change everything.

One SARAH AI agent costs 127× less than one US BDR — and works 5.8× more hours.

MetricUS Human BDROffshore BDRSARAH AI Suite AI Agent
Monthly cost per agent$7,633$2,033 – $3,333~$60
Hours per day8824
Days per year250250365
Productive hours/year1,5001,5008,760
Languages1–21–223
Ramp time2–4 weeks2–4 weeksInstant
Sick days~8/year~8/yearZero
Cost ratio vs SARAH AI Suite127:155–91:11:1

3-Year Total Cost of Ownership

YearSARAH Enterprise200 Offshore BDRsSavings
Year 1$1,000,000$6,480,000$5,480,000
Year 2$1,000,000$6,804,000$5,804,000
Year 3$1,000,000$7,144,200$6,144,200
3-Year Total$3,000,000$20,428,200$17,428,200 saved
For every $1 invested in SARAH Enterprise, you save $5.81. The investment pays for itself within the first month.
Enterprise Resilience

Protected like a vault.

Every SARAH AI Suite deployment is monitored, backed up, and maintained around the clock — so when the rest of your systems have a bad day, SARAH AI Suite doesn't.

Recovery time
< 15 min
SARAH AI Suite is back online within 15 minutes of any failure. Not hours. Not days.
Maximum data loss
< 10 min
Maximum 10 minutes of conversation history. Everything is backed up every 10 min.
Uptime SLA
99.95%
Less than 4.4 hours unplanned downtime per year. We engineer it.
Monitoring interval
10 min
Every component checked automatically, 144 times per day.
Backup frequency
10 min
Full incremental backup every 10 minutes. 11 nines durability.
Restore points
394+
Roll back to any 10-minute window in the last 24 hours.
SARAH AI Suite vs Off-Premise Providers

An honest, side-by-side comparison.

The shared-infrastructure voice AI services vs the on-premise / Private Enterprise IP Network platform that does everything.

CapabilityOff-Prem ProvidersSARAH AI Suite
DeploymentVendor-hosted onlyOn-premise or Private Enterprise IP Network
LanguagesEnglish-centric23 languages, native fluency
Real-time phone interpreterNoMid-call, sub-2-second, *9 prefix
Emotional intelligenceBasic sentimentTrained on 1,237 C-Suite interviews
Email compositionNoComposes + sends mid-call
Payment processingNoStripe + Xero invoicing, mid-conversation
Contract reviewNoAI Legal department
Self-developmentNoAutonomous coding + deployment
Meeting bot (Meet / Zoom / Teams)NoJoins, transcribes, summarises, emails
9 AI departmentsVoice onlyReception through Legal
Data sovereigntyVendor servers, multi-tenant100% on-premise or PEIPN
Recurring feesPer-minute / per-agent / per-blockZero — you own the hardware
Knowledge crawlerNoOne-click website training
Bank-grade ID verificationNo3-tier KYC, 9 automated checks
Streaming voice (sub-400ms)NoParallel sentence synthesis
Support teamOutsourced helpdeskThe Australian engineers who built SARAH AI Suite
Built for Every Industry

SARAH AI Suite speaks your business.

One platform, deep specialisation. Pre-trained workflows, regulatory awareness, and integrations for every sector that lives or dies on the phone.

Banking & Capital Markets

KYC/AML mid-call, sanctions screening, SR 11-7 / OCC 2011-12 / GLBA aligned. Bank-grade ID with 9 automated checks. Examiner-ready audit trail.

Healthcare

HIPAA-compliant on-prem. 15 EHRs (Epic, Cerner, athenahealth, MEDITECH, eClinicalWorks), Zocdoc booking, RCM, government health (VistA, MHS Genesis).

Hospitality

7 PMSs (Opera, Mews, HotelKey, Cloudbeds, Agilysys), Marriott Bonvoy / IHG / Hilton loyalty, restaurant POS, and reservation systems.

Aviation & Travel

9 GDSs (Amadeus, Sabre, Travelport, Abacus, TravelSky, Topas), 7 PSSs, full NDC + IATA ONE Order, cargo, and revenue management.

Restaurants

20 POSs (Toast, NCR, Lightspeed, Square, Clover), reservations (OpenTable, Resy, SevenRooms), delivery (DoorDash, Uber Eats, Deliveroo), KDS, loyalty.

Government & Defense

VistA, MHS Genesis, Oracle Health VA/DoD, MD3. Network-segmented deployment, no public exposure, on-premise data sovereignty.

Retail & E-Commerce

Shopify, WooCommerce, Amazon Business, eBay, Etsy, Alibaba. Mid-call orders, refunds, tracking. Loyalty + reviews integrations built in.

Telco & BPO

Up to 30,000 concurrent C-level agents per rack (10,000 voice, 1:1 contention). White-label deployment — your customers never know it's AI. Federation across countries.

Legal Services

Contract review, NDA generation, compliance flagging. First-pass review in seconds. Replaces $30K+/yr retainer.

Built for Audits, Not Afterthoughts

Every audit. Every exam. Every decision. SARAH AI Suite holds the line.

Three pillars of compliance-grade voice AI — purpose-built so regulators can verify what your AI did, why it did it, and on whose authority.

KYC, AML & Identity

  • Bank-grade ID verification — 3-tier KYC, 9 automated checks
  • Mid-call passphrase elevation to higher knowledge tiers
  • Per-extension department access controls (36 permissions)
  • Real-time sanctions screening through connected systems
  • Tamper-evident audit log of every decision

Regulatory Reporting

  • Every conversation transcribed, sentiment-scored, summarised
  • Examiner-ready documentation, always current
  • 394+ restore points; roll back to any 10-min window
  • Quarterly DR drills with full report
  • SR 11-7, OCC 2011-12, FDIC FIL-22-2017 aligned

Document Intelligence

  • 1T-parameter Deep Thinker reviews contracts, NDAs, SLAs
  • 309 connectors stream policy, procedure, and customer data in
  • Loan-doc extraction, dispute documentation, policy indexing
  • First-pass legal review in seconds, not weeks
  • Zero data egress — every byte stays inside your perimeter
Regulatory Compliance

Built to pass every audit.

SARAH AI Suite ships with the certifications and controls regulated industries demand. Healthcare, finance, government, telco — covered out of the box.

Compliance & Certifications
Standards mapped to platform controls
6 of 6 frameworks supported
SOC 2 Type II
Security & availability — audited annually with continuous monitoring of every component every 10 minutes.
ISO 27001
Information security management system — formal policies, encrypted vaults, rotated credentials, MFA enforcement.
GDPR (EU)
Data protection by design. On-premise deployment means data never crosses borders unless you choose to send it.
CCPA (California)
Consumer privacy controls — caller knowledge gating, passphrase elevation, tamper-evident audit trail.
HIPAA
Healthcare data — full EHR integration suite, on-premise PHI storage, role-based access by extension.
PCI DSS
Payment data — Stripe + Xero integrations with mid-call processing, no card data persisted in conversation logs.
Pricing

Three ways to own SARAH AI Suite.

Buy once. Own forever. No recurring vendor fees. No per-minute or per-block charges. No surprises.

SARAH Pro
$400,000 one-time
8× Blackwell RTX 6000 PRO · 768 GB VRAM
  • Up to 200 concurrent voice agents
  • 235B model on-device
  • AI Messaging + Outreach automation
  • Business Process Automation
  • 23 languages
  • Full DR, monitoring & backup
  • 24/7 support + dedicated engineer
  • All 9 AI departments
Best for mid-market (50–500 employees)
SARAH DC
$30,000,000
NVIDIA DGX GB300 — Full Rack · 20 TB VRAM · 200 kW EMG
  • 10,000 concurrent voice AI agents dedicated
  • 30,000 concurrent C-level agents (1:1 contention)
  • 72× Blackwell Ultra GPUs · 576 TB/s memory bandwidth
  • Light Matter chips & switches; Layer 2 (10 GE – 4 TB/E)
  • All departments + automation workflows included
  • 17 voice + 23 text languages (5.4B people)
  • Self-Development, full DR, 394 restore points
  • Same-day site visit + NBD replacement + 24/7 phone
Telcos, BPOs, government & data centres. From year 2: $3M/yr proactive maintenance & support.

After Year 3, annual cost drops to maintenance only — and the hardware runs for 5–7+ more years.

Onboarding

From signature to live — 4 weeks.

You don't wait months. You don't hire a team. You plug in a box.

Week 1

Discovery & Setup

  • Requirements gathering
  • Hardware delivery & install
  • Network & power config
  • Base system deployment
Week 2

Configuration

  • SIP trunk registration
  • Extension & department setup
  • CRM / Calendar integration
  • Email & Stripe integration
Week 3

Training & Testing

  • Custom prompt engineering
  • Voice selection & tuning
  • UAT with your team
  • Baseline DR drill
Week 4

Go Live

  • Gradual traffic shift (10%→100%)
  • Monitoring dashboards handed over
  • Support channels activated
  • Dedicated engineer assigned
Global Coverage

Speaks 17. Writes 23. Covers 5.4 billion people.

Not translation. Native fluency — nuance, slang, cultural context, and emotional intelligence in every language. SARAH AI Suite speaks 17 languages and writes 23 languages — together that's 5.4 billion of the global population.

English· voice Mandarin· voice Hindi· voice Spanish· voice Arabic· voice French· voice Portuguese· voice Russian· voice Japanese· voice German· voice Korean· voice Italian· voice Turkish· voice Polish· voice Dutch· voice Czech· voice Hungarian· voice Bengali· text Indonesian· text Vietnamese· text Thai· text Romanian· text Greek· text
Data Sovereignty

Security & Compliance.

SARAH AI Suite runs entirely on-premise. Your data never leaves your building.

SOC 2 Type II

Security & Availability

ISO 27001

Information Security Management

GDPR

Data Protection (EU)

CCPA

Consumer Privacy (California)

HIPAA

Healthcare Data

PCI DSS

Payment Data

Encryption & Data Location

LayerStandard
Data at restAES-256-GCM
Data in transitTLS 1.3
Backup encryptionAES-256-GCM (client key)
AuthenticationOAuth 2.0 + rotated creds
SSH accessEd25519 keys + MFA
DatabaseTransparent Data Encryption
DataLocation
ConversationsOn-premise DGX (NVMe)
Call recordingsOn-premise + Drive backup
Model weightsOn-premise DGX (NVMe)
BackupsGoogle Drive (encrypted)
CredentialsOn-premise vault + HSM
CRM / CalendarCustomer's own systems
Fully Managed Solution

Talk to the Creators — not the under-links or IVRs.

Every SARAH AI Suite deployment is fully managed by Native English Speaking Australian Engineers — the same team that designed the dual-brain architecture, trained the platform on 1,237 C-Suite interviews, and wrote every line of code.

Same business day site visit

If your hardware needs hands-on attention, an engineer is at your premises the same business day. No tier-1 triage. No remote-only fobbing off.

24-hour replacement

Hardware failure → next-business-day replacement on site. Spares pre-staged regionally so the courier window is the only delay.

24/7/365 phone support

Call any hour, any day. Direct line into the engineering team — not an outsourced helpdesk, not a ticket queue, not an IVR maze.

Native English Speaking

Australian engineers. Native English. The accent your customers speak. The dialect your contracts are written in. No translation layer.

Talk to the Creators

The voice on the phone is the person who built the system. They know your deployment because they architected the platform that runs it.

Proactive monitoring

We call you before something breaks. GPU temps, backup health, call quality, capacity ramp — every component checked every 10 minutes.

No offshore handoffs. No ticket queues. No knowledge gaps. No IVR maze. Hardware, software, network, AI models, voice quality, integrations — it's all us. One team. One number. The Creators on the other end.

Proactive — we call you

GPU temp trending up

We call before it becomes an issue. Fix proactively, not reactively.

Backup verification fails

We investigate and resolve before you know. You get an email after it's fixed.

Call quality dips

We diagnose, fix, send the report. You shouldn't have to think about infrastructure.

Security disclosure

Critical patches deployed within 24 hours of disclosure. We confirm by email.

Approaching capacity

Scaling recommendations months in advance. No surprises.

Model update available

Scheduled at your convenience. Blue-green deployment — zero downtime, zero risk.

Energy Independence

$0 electricity. Forever.

Every SARAH AI Suite deployment is powered by a 200 kW Electro-Magnetic Generator per DGX GB300 Mini Data Centre — off-grid, self-sustaining, zero ongoing power costs. The DGX draws ~140 kW. That leaves 60 kW of headroom for Light Matter cooling, network gear, and growth.

200 kW
EMG per Mini Data Centre
140 kW
DGX GB300 power draw
$0
Electricity cost forever
Power sources (off-grid + grid)
Proven Results

The numbers that change everything.

In regulated industries, trust isn't optional. The real impact of AI infrastructure you can count on — measured against the human alternatives operators actually run today.

127×
Cheaper per agent
US BDR$7,633/mo
SARAH AI Suite~$60/mo
5.8×
More productive hours
Human1,500 hr/yr
SARAH AI Suite8,760 hr/yr
4 weeks
Signature to live
Vendor rollout3–6 months
SARAH AI Suite plug-in4 weeks
$5.81
Saved per $1 invested
3-yr offshore BDRs$20.4M
3-yr SARAH AI Suite$3.0M

Metrics Snapshot

99.95%
Uptime SLA
< 15 min
Recovery time (RTO)
< 10 min
Max data loss (RPO)
394+
Restore points
$0
Recurring vendor fees
309
Connectors built in
17 · 23
Voice · Text languages
5.4B
People covered
1,000
Concurrent agents (Enterprise)
200 kW
EMG per Mini DC
The Founder

Chris Adams W. Ismail

Four decades. Three industries. One thesis: productize the person. SARAH AI Suite is the engineering payoff of a career spent systemizing what other people consider unsystemizable.

Chapter 1 — Australian Racing & Federal

Built the only ministerial-approved phone system in Australia for recording calls in the racing and sports betting industry — Federal and State level. Paired it with a private mobile network to overcome carrier congestion during major race days.

Adopted by Honeywell Australia across hospitals and stadiums. ~2,000 enterprise installations. Sold the business in 2015. Cricket: SACA committee.

Chapter 2 — North American Call Centres

Moved to America. Started a small call centre in Scottsdale; grew to 256 seats locally and over 3,000 agents across Colombia, Mexico, and El Salvador.

Peak engagement: 80 lenders, ~15,000 fully qualified leads for the federal PACE solar program (Florida + California), SBA loans, and merchant cash advance.

Chapter 3 — POINTR (Aerospace & Auto)

Head-hunted by POINTR (Finland) as CEO of their Australian arm; expanded into the US, Canada, and EU. Clients: European Space Agency, NASA, Mercedes-Benz, Toyota, Ford, John Deere, Saab + 10,000 others. First signed Australian client: Saab.

Lived split across New York, Montreux (Switzerland), and Sri Lanka — vetting call centres in person, never on video.

Chapter 4 — i-desks & SARAH AI Suite

Spent 2½ years searching for engineers who could make a voice agent SIP-compatible — most "fell off the earth" the moment SIP trunking was mentioned. Eventually built the team that cracked on-premise enterprise voice AI.

Foundation corpus: 2,000+ recorded conversations with fractional CEOs, founders, and operators — every one transcribed, indexed, and now part of SARAH AI Suite's institutional memory.

The framework

"Productize the person." Fractional executives don't sell time — they sell a packaged subscription product. The client buys the product, not the calendar.

Chris extends the same logic to SARAH AI Suite itself: every fractional, every CEO, every interview becomes a queryable LLM that sounds like that human, not ChatGPT — an "AI version" of the person, available when the person isn't.

The thesis

Shared-infrastructure AI is a timeshare. The next decade belongs to operators who own their compute, their data, and their voice. SARAH AI Suite is built for institutions that can't afford to leak — banks, hospitals, governments, telcos — and for families who want one AI under their own roof.

Target market: 5.6 million family-owned, privately-owned companies without boards — where decisions move at the speed of the founder, not the committee.

I built this whole thing for Mercedes-Benz. Whether they say yes or no, we have a product that is Mercedes-Benz ready.
Founder Profile

Chris Adams W. Ismail — The Long Way to Agentic AI

Founder, IDESKS ONLINE AI · Architect, SARAH AI Suite · Australian by adoption, global by appetite.

Chris Adams W. Ismail is not Australian-born. He arrived as a young adult, with the kind of resume that gets you into the country and not much else. What followed was forty years of methodical self-promotion through Australia's most regulated industry, into America's most demanding outbound markets, into Europe's tightest aerospace supply chains, and finally into the engineering trenches of on-premise enterprise voice AI. SARAH AI Suite is not the start of a career. It is the cumulative product of one.

His first ascent in Australia was through the racing and sports betting industry, where the operating tolerances for compliance, audit, and uptime are genuinely unforgiving. State racing authorities, federal regulators, and on-track stewards all share one assumption: every wager-related conversation has to be recorded, retrievable, and provably untampered. Chris built the only ministerial-approved phone system in Australia for recording calls in that industry — at both Federal and State level. He paired it with a private mobile network engineered specifically to overcome carrier congestion during major race carnivals, when public networks bend under the load and bookmakers cannot afford a dropped call. The platform was eventually adopted by Honeywell Australia, who held the maintenance contracts on hospitals and stadiums; the relationship that opened that door, Chris is the first to acknowledge, came through his late father-in-law, and remains a lesson he applies daily about how doors actually open at scale. Roughly two thousand enterprise installations later, he sat on the SACA cricket committee, the racing kit was a household tool inside its industry, and he sold the business in 2015.

He took a year. Then he moved to America and started, as he tells it, "a little call center for a friend of mine in Scottsdale." Thirty seats grew to two hundred and fifty-six, then expanded into Colombia, Mexico, and El Salvador until the network was running over three thousand agents across four countries. Peak engagement: eighty lenders, fifteen thousand fully-qualified leads for the federal PACE solar program in Florida and California, plus SBA loans and merchant cash advance. The thing that distinguishes this chapter from anyone else's call-centre buildout is the discipline he developed for vetting facilities. "I don't trust these video calls with the call centers," he tells anyone who asks. "I usually come, you know, if there's a call center in the Philippines or whatever, I just go there and stay there for a month and see where they drop the ball." That habit — physical presence, month-long stays, never trusting a video pitch — is now embedded in how SARAH AI Suite vets every partner.

"In my previous life, I put together the only ministerial-approved phone system in Australia for recording calls in the racing and sports betting industry. That was then adopted by Honeywell."

The third chapter was POINTR, a Finnish technology company whose client roster reads like a tour through the world's most consequential engineering organisations: European Space Agency, NASA, Mercedes-Benz, Toyota, Ford, John Deere, Saab — and ten thousand others. Chris was head-hunted to run their Australian arm as CEO ("a one-man-band CEO," he laughs, "didn't even take a salary"), with Saab Australia as his first signed client. POINTR expanded his remit into the United States, Canada, and the European Union. During this period he split time between New York, Montreux in Switzerland, and Sri Lanka — vetting partner facilities, hosting summits, and quietly building the rolodex that would underpin the next chapter.

The voice-AI idea, in his telling, was born "two and a half years ago." He had been searching for engineers who could build a voice agent that was SIP-compatible — one that would sit behind the phone systems already on customer sites rather than demand a parallel cloud install. Every team he approached, he says, "fell off the earth" the moment SIP trunking entered the conversation. Eventually he found a former group that had only built outbound and pulled them back in to crack the on-premise enterprise problem. Before they wrote a line of production code, they did something almost no AI startup does: they recorded structured interviews with 1,237 C-Suite executives across twenty-three languages. Today the corpus has grown past two thousand recorded conversations with fractional CEOs, founders, hospitality directors, hospital administrators, and contact-centre leaders. Every one is transcribed, indexed, and queryable. SARAH AI Suite was reverse-engineered from how the best operators in the world actually run their day.

What ties the four chapters together is a single framework Chris repeats more than any other: productize the person. Fractional executives, in his system, do not sell time. They sell a packaged subscription product — a bounded, repeatable, paid-for outcome — and the client only ever talks about the product, not the calendar. He extends the same logic to SARAH AI Suite itself: every fractional, every CEO, every interview becomes a per-person LLM that sounds like that human, not ChatGPT. "It's almost like an AI version of a Mike Farrell," he tells colleagues. "Whenever we need help, I've got a Google Meet advisor. When Mike's not around, it goes to Mike's AI. It can respond to all of the questions in a way that Mike would actually answer."

His target market is deliberately the part of the economy most enterprise AI companies ignore: the 5.6 million family-owned, privately-held companies without boards, where decisions move at the speed of the founder rather than the committee. He does not want to spend years pitching procurement at a Fortune 500. He wants to spend forty-five minutes with a CEO who can sign on Friday. CEO-to-CEO conversations, he insists, are the only ones worth having, and he refuses to delegate enterprise outreach to appointment-setters. Either you are speaking peer to peer, or you are wasting both calendars.

And underneath all of it, the operating principle that drives the engineering: build the product whether the customer says yes or no. "I built this whole thing for Mercedes-Benz," he tells his team. "Whether they say yes or no, we have a product that is Mercedes-Benz ready." That is the bar. SARAH AI Suite is not designed to be enterprise-grade later, after a successful pilot. It is enterprise-grade by construction, on day one, because the founder does not know any other way to build.

SARAH AI Suite for Small Business · 24 / 7 / 365 · Never Closed

Phones answered.
Appointments booked.
Sales captured, all while you sleep.

Your AI receptionist, scheduler, and front-desk team — answering every call, qualifying every lead, booking every appointment, and following up every quote. 24 hours a day. 7 days a week. 365 days a year. The calls you used to miss after-hours are now revenue. The bookings that used to slip through Monday's voicemail are now in the calendar. The sales opportunities that vanished at 9pm on a Sunday are now closed. One box. Plug-and-play in four weeks. From $1,500 a month.

24/7/365
Always answering · never closed
0
Missed calls · zero voicemail
Appointments booked & sales captured while you sleep
17
Languages spoken natively
$1,500/mo
From — or $40K to own outright
The SARAH AI Suite for SMB

Two SMB products. One sovereign platform. Same operating system as the Fortune 500.

SARAH Spark 2 (from $1,500/month, or $40K outright) and SARAH Mini (from $10,000/month, or $200K outright) sit alongside Pro, Enterprise, and DC — same software, same Australian engineers, same 9 departments. Monthly bundles hardware + proactive maintenance over 36 months. The only thing that changes between SMB and Fortune 500 is the size of the box and the concurrent-agent count.

SARAH Spark 2 · FROM $1,500/MO

Dual NVIDIA DGX Spark · hosts 8B + 32B parameter engines · 2 concurrent calls. The smallest sovereign AI box that does the full job — same features as Mini, smaller engine. Plug it in the afternoon you sign. Own it outright for $40K.

SARAH Mini · FROM $10,000/MO

Blackwell RTX 6000 PRO (6 GPU) workstation · hosts 8B + 32B + 72B parameter engines · 100 concurrent calls. Same features as Spark 2, with a 72B engine on board for richer reasoning. Own it outright for $200K.

SARAH Voice PWA

The browser-based front end. Email-as-phone-number, SIP + WebRTC simultaneous ring, no app store. Included with every deployment.

SARAH Personal

The per-owner appliance. Owner / spouse / children identity hierarchy, smart-home control, calendar, and email — your AI, under your roof.

SARAH Mediator

SARAH AI Suite sits between two parties — your SARAH AI Suite ↔ their SARAH AI Suite. Negotiates calendar, real-estate, vendor, and contract terms. Email-as-identifier.

SARAH Federation

SARAH AI Suite instances negotiate with each other across the world via signed Agent-to-Agent API. Your SARAH AI Suite talks to theirs; both stay sovereign to their owners.

SARAH Pro · upgrade $400K

The mid-market workhorse. 8× Blackwell RTX 6000 PRO, 200 concurrent agents. The natural upgrade when you outgrow Mini.

SARAH Enterprise · upgrade $3M

NVIDIA DGX B300 (8 GPUs), 1,000 concurrent agents, full 1T + 235B dual-brain. The flagship for when you cross the SMB threshold.

Sovereignty Primer

What is a sovereign AI platform — and why you should care?

A clear definition, four reasons it matters, and how SARAH AI Suite is sovereign by construction.

A sovereign AI platform is one your organisation actually owns, controls, and runs — on your hardware, inside your perimeter, on a network you operate. Not rented from a vendor. Not multi-tenanted with strangers. Not subject to a vendor's outage, price hike, or change of ownership. The opposite — call it tenant AI — is what most enterprises are quietly buying today: conversations processed in shared data centres on shared GPUs, data potentially recycled into models your competitors will use tomorrow, inference routed through a third-party API whose terms can change with a press release. A "private" deployment that depends on the integrity of a vendor you don't audit is not sovereignty. It's a lease.

In a sovereign AI platform, there is —
No Cloud
No tokens
No credits
No Twilio
No shared data-centre infrastructure
No exposure to the open web
No risk of vendor data loss
No external LLM, STT, or TTS providers
No per-minute or per-block meters
No vendor lock-in
No borrowed code in the call path
No surprises on the renewal invoice

Why you should care comes down to four hard realities. (1) Regulators are tightening. GDPR, HIPAA, SR 11-7, OCC 2011-12, FDIC FIL-22-2017, GLBA — every one now expects you to know exactly where your data is, who can access it, and how the AI making customer-facing decisions actually works. A vendor SOC 2 letter is not the same as your own audit trail. (2) Vendor lock-in is the new IT debt. The companies most exposed to AI pricing in 2030 are the ones who outsourced inference in 2025. By the time ten thousand workflows depend on someone else's API, the bill is no longer up to you. (3) Competitive intelligence leaks. Every prompt you send to a third-party model is a signal, and signals at scale become a model. Your customer-conversation telemetry is a strategic asset; it should not leave your building. (4) Service continuity is yours, not theirs. When your AI vendor has an outage, your contact centre goes silent. When your AI vendor pivots, your roadmap pivots with them. Sovereign platforms fail on your terms, recover on your terms, and upgrade on your terms.

SARAH AI Suite is sovereign by construction. No external LLM in the inference path. No external STT or TTS in the voice path. No per-minute meter counting your conversations into someone else's profit-and-loss.

SARAH AI Suite is sovereign by construction, not by checkbox. Every model is open-source, fine-tuned in-house on 2,000+ C-Suite interviews, and runs on your hardware. Every voice is generated locally — no external speech provider in the path. Every one of the 309 connectors is hand-coded, with no Zapier or Make or n8n in the middle. Hosting is either on-premise inside your building or on our true Private Enterprise IP Network with physical Layer 2 connectivity (10 GE up to 4 TB/E). Your AI. Your data. Your decisions. Forever.

Why SARAH AI Suite Is Different

No borrowed code. No middlemen. No per-minute meter.

Every byte of inference, every voice, every connector — built from scratch and run inside your perimeter. The full agentic stack, end-to-end, with no third-party API hiding in the call path.

No borrowed code

Every line of SARAH AI Suite is written by our engineers. No vendored frameworks doing the heavy lifting; no GitHub forks running production.

No API service providers

No Twilio. No SendGrid. No external API in the call path. Voice, messaging, identity — all native to the platform.

No external LLM providers

Our base LLMs are open source, fine-tuned in-house on 2,000+ C-Suite interviews. No OpenAI, no Anthropic, no Google in the inference path.

No external STT or TTS

Home-grown from public libraries. Whisper-derived STT, Kokoro / XTTS-derived TTS — both run on your hardware, dedicated VRAM per call.

No per-minute or per-block charges

Everything happens inside SARAH AI Suite. There is no minute counter, no token meter, no usage cap. Run it 24/7/365 at full intensity.

309 connectors, hand-coded

Every enterprise connector built from scratch. No Zapier, no Make, no n8n. Each integration owns its own auth, retry, and error handling.

Connects the old enterprise world to the new agentic world through a global Private Enterprise IP Network — Connects, Learns, Spins up, and Orchestrates Autonomously.
The SARAH OS Layer

One foundation. Every business function.

SARAH AI Suite sits between your existing data sources and your business outcomes — turning calls, messages, and tools into autonomous executive work. Connects, learns, spins up, and orchestrates autonomously.

Inputs

  • Phone calls (SIP / WebRTC)
  • WhatsApp · Telegram
  • Email threads
  • Website chat widget
  • Caller identity (PBX ext)
  • Knowledge crawl (your site)
SARAH AI Suite · Foundation Layer

Single-Brain Orchestrator + Action Engine

The Orchestrator decides and dispatches. The Doer executes — instantly, mid-conversation, before the sentence ends.

The Orchestrator
The Doer
Sentiment routing
309 connectors
Per-call dedicated VRAM
23-lang interpreter

Outputs

  • Booked meetings
  • Generated invoices
  • CRM updates mid-call
  • Reviewed contracts
  • Launched campaigns
  • Resolved tickets
Anatomy of a Call

What happens in 400 milliseconds.

From the moment your caller stops speaking to the moment SARAH AI Suite starts replying — every step measured, parallelised, and tuned for sub-second response. Three permanently-on engines (STT, LLM, TTS) sharing a single ring buffer. While SARAH AI Suite speaks on one channel, she's already listening on the other.

TimePipeline StageWhat Happens
T+0 msVoice activity detectionSilero VAD on a continuous audio stream catches end-of-speech in real time.
T+30 msStreaming STTWhisperLive transcribes incrementally. Final transcript already available before VAD confirms silence.
T+60 msSentiment routingTone, frustration, urgency scored. Caller routed to 32B / 72B / 235B brain by emotion + extension.
T+80 msLLM dispatchPrompt assembled with extension role, conversation memory, CRM history. Sent to dedicated 3 GB VRAM slot.
T+200 msStreaming TTSFirst phrase enters the parallel synthesis pipeline before the LLM finishes thinking.
T+380 msBridge phrase armed20 ms before silence threshold, SARAH AI Suite pre-arms her opening word — no dead air.
T+400 msFirst word outCaller hears SARAH AI Suite speaking. Subsequent sentences continue streaming as she generates them.
Your Whole Back Office

Nine roles. One box. None of them call in sick.

Not just a receptionist. The whole back-office team — front desk to legal review — running on one sovereign box, available the day you sign.

Reception & Sales

Answers every call. Qualifies leads. Books meetings. Never on hold, never a day off, never on lunch.

Replaces: Receptionist + part-time SDR

Bookkeeping & Accounts

Generates invoices, chases payments, tracks expenses, reconciles your bank feed. Real-time profit visibility — no monthly catch-up sessions.

Replaces: Bookkeeper + accounts admin

Owner Dashboard

Tracks every KPI you actually care about — bookings, cash flow, repeat customers, conversion. Daily summary in your inbox. No spreadsheets.

Replaces: Spreadsheets + your weekend

IT & Tech Support

Updates herself with zero-downtime deployments. Patches your tools. Watches your systems. Calls you before something breaks.

Replaces: Outsourced IT contractor

Marketing

Writes email campaigns, posts to social, tracks ROI, manages your Google Business profile and LinkedIn. Same-day launches, not next-month.

Replaces: Marketing freelancer

HR & Recruiting

Screens candidates, schedules interviews, manages onboarding, tracks compliance certs. Handles every applicant like the first one.

Replaces: HR officer + recruiter

Operations & Office

Vendor management, supply orders, scheduling, workflow automation. Runs the back-office 24/7 without an office manager on payroll.

Replaces: Office manager / ops coordinator

Legal Review

Reviews contracts, flags risk clauses, generates NDAs and service agreements. First-pass legal in seconds — your lawyer only sees the hard stuff.

Replaces: Legal retainer ($30K+/yr)

Customer Support

Handles tickets, resolves issues, escalates intelligently. Remembers every customer interaction. Consistent at 3am and 3pm.

Replaces: Customer service rep × 2
A 20-person business spends $550,000/year on the staff SARAH AI Suite replaces — starting at $4,000/year from year 2 on Spark 2.
Industry Firsts

SARAH Voice — the only thing of its kind.

An AI-powered calling platform that uses your email address as your phone number. Browser → SIP + WebRTC. Everything rings simultaneously.

Crystal-clear HD voice

Make and receive calls from any browser. No app to download. No plugin to install. Phone, tablet, or laptop — just open and talk.

AI receptionist

SARAH AI Suite never misses a call. She answers, qualifies, books meetings, takes messages, and routes calls. 24/7, in 23 languages.

Real-time interpreter

Two callers, two languages, one conversation. Say "Interpreter required" mid-call or dial *9. Sub-2-second latency, zero per-minute fees.

Email = phone number

Call anyone on their email address. No phone numbers. No SIM cards. No carrier contracts. Your email is your identity.

PBX bridge

Connect to your traditional or hosted PBX. Browser and desk phone ring simultaneously — first to answer wins.

Supervisor mode

Listen, whisper, or barge into any live call. Train staff in real-time without the caller knowing.

Voice cloning

Clone any voice from a 30-second sample. 52+ built-in voices. Your brand, your sound.

Call recording

Every call recorded and stored on your hardware. Searchable transcripts. Compliance-ready.

Global federation

Servers in multiple countries. Dial between offices with a prefix. One network, worldwide.

PWA — no app store

Works on any browser. Install as a PWA. No Apple or Google approval needed.

Knowledge crawler

Train SARAH AI Suite on your website in one click. She reads every page and builds a searchable knowledge base.

Streaming voice response

SARAH AI Suite starts speaking in under 400ms. Parallel sentence synthesis means no awkward pauses — just natural conversation.

IVR builder

Drag-and-drop call flows. Build complex menus, conditional routing, and multi-language greetings without a config file.

Chat widget

Embed SARAH AI Suite on any website. Visitors chat in text; SARAH AI Suite handles it like a call. Same AI, same knowledge.

Bank-grade ID verification

Three-tier KYC (Basic / Full / Enhanced). Nine automated identity checks. Tamper-evident audit log.

Industry First

Real-time phone interpreter. Two languages. One conversation.

Mid-call, anyone says "Interpreter required" and SARAH AI Suite instantly activates real-time interpretation. Each person speaks their own language and hears the other in theirs. 23 languages, sub-2-second latency, zero per-minute fees.

How it works

  • Mid-call trigger: say "Interpreter required" in any language
  • Or dial *9 before the number to start interpreted from word one
  • SARAH AI Suite transcribes both sides in parallel, translates, and re-voices each speaker in their own native voice
  • Each caller hears the other in their own language — accent and tone preserved
  • No app, no scheduling, no human interpreter

Why it matters

  • Replaces $2–5/min interpretation agencies
  • Human interpreters have 3–5 second delays — SARAH AI Suite does it in under 2
  • 23 languages with native fluency, including nuance and cultural context
  • Works on any inbound or outbound call — no special hardware
  • Logged + transcribed in both languages for compliance review
Two callers. Two languages. One seamless conversation. No app. No scheduling. No human interpreter. Just talk.
A World First

Sentiment-based call routing.

SARAH AI Suite reads the emotional state of the caller in real time and routes to the right AI brain — before the conversation starts.

Layer 1 — Extension Routing

Who is calling? Extension range determines the AI model — unconditionally.

  • C-Suite (ext 1000–1099) always get the full 235B brain
  • No exceptions, no downgrade — they wait in queue first
  • The best AI is reserved for the people who matter most

Layer 2 — Sentiment Routing

How are they feeling? SARAH AI Suite analyses sentiment in real time and matches model size to need.

  • Angry / Complaint → 235B (best de-escalation)
  • Neutral / Task → 72B (efficient, capable)
  • Positive / Simple → 32B (quick resolution)

Live routing pools — 8× NVIDIA B300 (1,050 concurrent calls)

100
C-Suite · 235B
Ext 1000–1099 — unconditional, no downgrade ever.
~150
Angry / Escalated · 235B
Best de-escalation brain for high-risk conversations.
~450
Neutral / Task · 72B
Efficient and capable, handles complex tasks.
~350
Positive / Simple · 32B
Fast, lightweight, instant resolutions.
A happy caller asking a simple question gets a fast 32B response. An angry customer threatening to cancel gets your best 235B brain working on de-escalation before they finish their first sentence.
Why SARAH AI Suite Sounds Human

Dedicated GPU memory. Every conversation.

Every other AI voice platform runs on shared, cached infrastructure. SARAH AI Suite allocates 3 GB of dedicated GPU VRAM per active conversation. The difference is not subtle.

Off-premise AI voice providers

Shared infrastructure. Cached responses.

  • Shared GPU pools — your call competes with thousands
  • Pre-cached audio for common questions
  • No memory between calls — every call starts cold
  • Variable latency — spikes when the pool is busy
  • Your data trains their model
  • Robotic pauses while sentences finish generating

SARAH AI Suite

3 GB dedicated VRAM per conversation.

  • Model context, memory, and voice engine isolated to your caller
  • Every response freshly generated — nothing cached
  • Full conversation memory, recalls prior CRM history
  • Guaranteed sub-400ms first word — streaming TTS
  • Your data stays on your hardware
  • Natural rhythm — parallel sentence synthesis
3 GB
Dedicated VRAM per call
128K
Token context window
< 400ms
First-word latency
0
Cached responses, ever
Every Channel. One Place.

One inbox. Every conversation.

Phone, WhatsApp, Telegram, email, website chat — SARAH AI Suite handles them all, with full history, transcripts, and AI summaries.

Phone calls

Every inbound and outbound call. Transcript attached, sentiment scored, summary written. Searchable forever.

WhatsApp

SARAH AI Suite answers WhatsApp messages with the same intelligence as a phone call. Same knowledge base, same integrations.

Telegram

Full Telegram integration. Customers message; SARAH AI Suite responds intelligently and logs everything to the inbox.

Website chat

Embed on any page. Visitors chat in text; SARAH AI Suite handles it with the full knowledge base. No separate bot setup.

Email

SARAH AI Suite reads, categorises, and responds to emails. Composes mid-call. Thread history preserved. CRM updated automatically.

AI summaries & sentiment

Every conversation auto-summarised, sentiment-scored, and tagged. Never read a transcript again — read the summary.

5+
Channels unified
100%
Auto-transcribed
0
Missed conversations
Searchable history
SARAH at Home

One phone call. One voice command. Every smart device.

SARAH AI Suite talks to every smart device you own — no app, no hub, no learning curve. Just speak. The same brain that runs your business runs your house.

Lights

"SARAH AI Suite, set the lounge to warm white at 40%." Turn on, off, dim, change colour. Done.

Climate

Adjust thermostats, set schedules, boost heating. SARAH AI Suite reads current temperature and adjusts to your preference.

Security

Lock doors, arm or disarm alarms, check who's at the door. SARAH AI Suite can pull camera feeds into the PWA.

Entertainment

Play music, adjust volume, switch inputs. Spotify, Apple Music, and any DLNA device.

Blinds & Curtains

Open, close, or set to a percentage. Auto-schedule by sunrise / sunset.

Scenes

"Good morning", "Cinema mode", "Away mode" — one phrase triggers multiple devices simultaneously.

Energy monitor

Ask mid-call: "Am I wasting power?" SARAH AI Suite tells you which devices are on, current draw, daily usage.

Alerts

SARAH AI Suite calls you when the washing finishes, the door is left open, or motion is detected at 2am.

AI home monitoring

While you sleep, SARAH AI Suite watches temperature, sensors, energy, and cameras. If something's wrong, she calls you.

Tuya · eWeLink · Smart Life · LG ThinQ · Eufy — every protocol, every vendor, one voice.
Built-in Enterprise Ecosystem

309 connectors. 4,000+ API endpoints. Day one.

SARAH AI Suite connects to your entire business stack — without custom development, middleware, or integration fees. Push and pull any information to and from any platform; she breathes life into it through her voice.

309
Connectors
4,000+
API endpoints
70+
Categories
$0
Integration fees

Financial & KYC

Bank ID Verification

Hospitality — PMS

Oracle Opera Cloud · Mews · HotelKey · Hilton OnQ · Oracle OPERA V5 · Cloudbeds · Agilysys

ERP

Oracle NetSuite · Acumatica

CRM

Salesforce · HubSpot · GoHighLevel

Support & Ticketing

Zendesk · Freshdesk

ITSM

ServiceNow

Payments

Stripe

Accounting

Xero · Sage · QuickBooks · Wave Accounting

Productivity

Microsoft 365 · Google Workspace

Human Resources / HCM

BambooHR · SAP SuccessFactors · Workday HCM · Oracle Fusion HCM · ADP Vantage · Dayforce (Ceridian) · UKG Pro · SAP HR

Communications & Contact Centers

Genesys Cloud · RingCentral · Twilio · Vonage · 8x8 · Avaya · Cisco Webex · Zoom Phone · Dialpad · Bandwidth · Plivo

Travel — GDS

Amadeus CRS · Amadeus GDS · Sabre GDS · Travelport · Abacus (Asia-Pacific) · TravelSky (China) · Infini (Japan) · Axess (Japan) · Topas (South Korea)

Travel — NDC

Duffel · Travelfusion · Verteil · ATPCO · SITA Distribution

Travel — PSS

Amadeus Altéa PSS · Navitaire New Skies · SabreSonic PSS · SITA Horizon PSS · Hitit Crane PSS · KIU System Solutions · Accelya PSS

Aviation Operations

Amadeus Altea DCS · Lufthansa NetLine · myairops · SOMA Software · SITA Smart Path

Aviation Cargo

IBS iCargo

Revenue Management

PROS Dynamic Pricing · Amadeus Revenue Management · Sabre Revenue Optimizer

Industry Standards

IATA NDC · IATA ONE Order

Enterprise POS

NCR Aloha · NCR Voyix · Revel Systems · PAR Brink POS · Xenial POS · Qu POS

Mid-Market POS

Toast POS · Lightspeed Restaurant · Clover POS · TouchBistro · SpotOn

Small Business POS

Lavu POS · Upserve (Lightspeed) · GoTab POS · Peppr POS · Mad Mobile CAKE · Square for Restaurants · POSbistro · Peblla POS · ShopKeep (Lightspeed)

Restaurant Operations

Restaurant365 · MarketMan · BlueCart · CrunchTime · Apicbase

Dining & Reservations

OpenTable · Resy · SevenRooms · Yelp Reservations · Tock

Online Food Ordering

Olo · Flipdish · Bopple · Tillster

Food Delivery

DoorDash · Uber Eats · Grubhub · Deliveroo · Zomato

Restaurant Loyalty

Paytronix · Punchh — PAR Technology · Thanx

General Loyalty

Yotpo

Hotel Loyalty

Marriott Bonvoy · IHG One Rewards · Hilton Honors

Kitchen Display Systems

Toast KDS · Epson KDS · Oracle MICROS KDS · Expedite (Lightspeed)

Workforce Management

7shifts · HotSchedules (Fourth) · Sling · When I Work

Professional Networks & B2B

LinkedIn · Xing · Alignable · AngelList / Wellfound · Bark.com

Social Media

Facebook · Instagram · X / Twitter · TikTok · Pinterest · Snapchat · Threads (Meta) · Reddit · Bluesky

Video Platforms

YouTube · Vimeo · Dailymotion · Wistia · Loom

Messaging Platforms

Slack · WeChat for Business · Viber for Business · Line for Business · KakaoTalk for Business · Microsoft Teams · Signal Business

Community

Discord

Publishing & Content

Medium · Substack · Ghost · Tumblr

Regional Networks

Naver () · Mixi () · MeWe

Reviews & Ratings

Google Business Profile · Yelp for Business · Trustpilot · Glassdoor · Clutch · G2 · Capterra

Podcasting & Audio

Spotify for Podcasters · Apple Podcasts · Clubhouse · X / Twitter Spaces

Design & Creative

Behance · Dribbble

Visual Content

Flickr

Developer Platforms

GitHub · Stack Overflow · Product Hunt · Hacker News · Dev.to

Maintenance & Operations

Honeywell Forge · Veryon Tracking+

Finance & Markets

Bloomberg · Yahoo Finance · Alpha Vantage · NASDAQ Data · NYSE Data · Morningstar · S&P Global · Refinitiv (LSEG) · Quandl

News

Reuters News · AP News · CNBC

Cryptocurrency

CoinGecko

Maps & Location

Google Maps · Waze · Apple Maps Connect · HERE Maps · Mapbox · What3words

Weather

National Weather Service · OpenWeatherMap · Weather.com · AccuWeather

Events & Ticketing

Ticketmaster · Broadway.com · AXS Tickets · StubHub · Eventbrite · SeatGeek · DICE · Fever

Cinema

Fandango · Vue Cinemas

E-Commerce & Marketplace

Amazon Business · eBay · Staples Business · Shopify · WooCommerce · Etsy · Faire · Alibaba / AliExpress

Jobs & Recruitment

Indeed · LinkedIn Jobs · ZipRecruiter · Monster · Seek · Workable (ATS) · Greenhouse (ATS) · Lever (ATS) · Craigslist

Healthcare — Booking

Zocdoc · Doximity

Healthcare — EHR

Epic Systems · Oracle Health / Cerner · Veradigm (Allscripts) · athenahealth · eClinicalWorks · NextGen Healthcare · AdvancedMD · Tebra (Kareo + PatientPop) · McKesson Paragon · PointClickCare · CareCloud · Practice Fusion · DrChrono · GE Healthcare Centricity · MEDITECH Expanse

Healthcare — Analytics

Epic SlicerDicer / Cosmos · IBM Watson Health (Merative) · Cerner HealtheIntent · Health Catalyst

Healthcare — RCM

McKesson Business Performance Services · Waystar · Experian Health · Change Healthcare (Optum)

Healthcare — HIS

SAP S/4HANA Healthcare · Philips Healthcare IT · Infor CloudSuite Healthcare

Government & Military Health

MHS Genesis · VistA (US VA) · Oracle Health VA/DoD · MD3

IT Operations & Monitoring

Freshservice · ConnectWise · Kaseya · Datto RMM · NinjaRMM · Autotask · SolarWinds · Splunk · Zabbix

Project Management

Jira

Incident Management

PagerDuty

Monitoring & Observability

Datadog

Car Rental

Hertz · Avis · National Car Rental · Enterprise Rent-A-Car · Budget Car Rental

Ride-Sharing

Uber · Lyft · Bolt · Cabify · Gett / Blacklane

Rail

Amtrak · Eurostar · Trenitalia · Deutsche Bahn · Renfe · Trainline

Bus

FlixBus

Multi-Modal

Rome2Rio

Cruise

Royal Caribbean · Carnival Cruises · MSC Cruises

Revenue & Rate Management

RateGain · Duetto

IoT & Smart Home

eWeLink · Smart Life · Tuya · LG ThinQ

Security

Eufy Security

Most AI voice platforms charge $5,000–$50,000 per integration. SARAH AI Suite ships with all 309 built in — configured in 60 seconds through the admin portal.

Hardware & Network

Built on NVIDIA — with significant modifications.

SARAH AI Suite runs on the NVIDIA DGX Enterprise Platform, customised top-to-bottom by our engineers. Light Matter chips and switches reduce thermal load and lift sustained GPU performance. On-premise inside your building — or hosted on our own true Private Enterprise IP Network with physical Layer 2 connectivity from 10 GE up to 4 TB/E.

SARAH Spark 2 — Dual NVIDIA DGX Spark

Two paired DGX Spark units, GB10 silicon, hosts 8B + 32B parameter engines. 2 concurrent calls. Identical feature set to Mini — smaller engine, smaller footprint. From $1,500/month · or $40K outright.

SARAH Mini — Blackwell RTX 6000 PRO (6 GPUs)

Workstation-class with 6× RTX 6000 PRO Blackwell GPUs, hosts 8B + 32B + 72B parameter engines. 100 concurrent calls. Same features as Spark 2 plus the 72B engine for richer reasoning. From $10,000/month · or $200K outright.

Light Matter chips & switches

Photonic-domain interconnect drops thermal load and lifts sustained throughput. Cooler GPUs, longer life, more concurrent agents per box — included on every tier.

Private Enterprise IP Network

Optional hosted deployment on our global Layer 2 network — physical fibre, 10 GE to 4 TB/E. No public internet hop in the inference path.

Co-designed software stack

vLLM-only architecture; the same software runs on Spark 2 as on a 72-GPU rack. Every line written in-house — no borrowed code in the call path.

Upgrade path — Pro / Enterprise / DC

When you outgrow Mini: 8× Blackwell RTX 6000 PRO (Pro), NVIDIA DGX B300 (Enterprise), or NVIDIA DGX GB300 full rack with 200 kW EMG (DC). Same software, larger box.

2× DGX Spark
SARAH Spark 2 hardware
6× RTX 6000 PRO
SARAH Mini hardware
10 GE – 4 TB/E
Layer 2 (if hosted)
$0
Per-token vendor fees
Same software stack, every tier. Plug Spark 2 in this afternoon — and when you grow, swap to Mini, Pro, Enterprise, or DC without touching the software.
Financial Impact

The numbers that change everything.

One SARAH AI agent costs 127× less than one US BDR — and works 5.8× more hours.

MetricUS Human BDROffshore BDRSARAH AI Suite AI Agent
Monthly cost per agent$7,633$2,033 – $3,333~$60
Hours per day8824
Days per year250250365
Productive hours/year1,5001,5008,760
Languages1–21–223
Ramp time2–4 weeks2–4 weeksInstant
Sick days~8/year~8/yearZero
Cost ratio vs SARAH AI Suite127:155–91:11:1

SMB 3-Year Total Cost of Ownership

YearSARAH Spark 22 receptionists + 1 SDRSavings
Year 1$40,000$165,000$125,000
Year 2$4,000$173,250$169,250
Year 3$4,000$181,913$177,913
3-Year Total$48,000$520,163$472,163 saved

SARAH Mini 3-Year TCO vs a Full Front-Office Team

YearSARAH Mini5 front-office staffSavings
Year 1$200,000$412,500$212,500
Year 2$20,000$433,125$413,125
Year 3$20,000$454,781$434,781
3-Year Total$240,000$1,300,406$1,060,406 saved
Spark 2 pays for itself in under three months. Mini pays for itself inside the first half-year. After Year 1, you're keeping the staff cost as profit.
Enterprise Resilience

Protected like a vault.

Every SARAH AI Suite deployment is monitored, backed up, and maintained around the clock — so when the rest of your systems have a bad day, SARAH AI Suite doesn't.

Recovery time
< 15 min
SARAH AI Suite is back online within 15 minutes of any failure. Not hours. Not days.
Maximum data loss
< 10 min
Maximum 10 minutes of conversation history. Everything is backed up every 10 min.
Uptime SLA
99.95%
Less than 4.4 hours unplanned downtime per year. We engineer it.
Monitoring interval
10 min
Every component checked automatically, 144 times per day.
Backup frequency
10 min
Full incremental backup every 10 minutes. 11 nines durability.
Restore points
394+
Roll back to any 10-minute window in the last 24 hours.
SARAH AI Suite vs Off-Premise Providers

An honest, side-by-side comparison.

The shared-infrastructure voice AI services vs the on-premise / Private Enterprise IP Network platform that does everything.

CapabilityOff-Prem ProvidersSARAH AI Suite
DeploymentVendor-hosted onlyOn-premise or Private Enterprise IP Network
LanguagesEnglish-centric23 languages, native fluency
Real-time phone interpreterNoMid-call, sub-2-second, *9 prefix
Emotional intelligenceBasic sentimentTrained on 1,237 C-Suite interviews
Email compositionNoComposes + sends mid-call
Payment processingNoStripe + Xero invoicing, mid-conversation
Contract reviewNoAI Legal department
Self-developmentNoAutonomous coding + deployment
Meeting bot (Meet / Zoom / Teams)NoJoins, transcribes, summarises, emails
9 AI departmentsVoice onlyReception through Legal
Data sovereigntyVendor servers, multi-tenant100% on-premise or PEIPN
Recurring feesPer-minute / per-agent / per-blockZero — you own the hardware
Knowledge crawlerNoOne-click website training
Bank-grade ID verificationNo3-tier KYC, 9 automated checks
Streaming voice (sub-400ms)NoParallel sentence synthesis
Support teamOutsourced helpdeskThe Australian engineers who built SARAH AI Suite
Built for Every Industry

SARAH AI Suite speaks your business.

One platform, deep specialisation. Pre-trained workflows, regulatory awareness, and integrations for every sector that lives or dies on the phone.

Banking & Capital Markets

KYC/AML mid-call, sanctions screening, SR 11-7 / OCC 2011-12 / GLBA aligned. Bank-grade ID with 9 automated checks. Examiner-ready audit trail.

Healthcare

HIPAA-compliant on-prem. 15 EHRs (Epic, Cerner, athenahealth, MEDITECH, eClinicalWorks), Zocdoc booking, RCM, government health (VistA, MHS Genesis).

Hospitality

7 PMSs (Opera, Mews, HotelKey, Cloudbeds, Agilysys), Marriott Bonvoy / IHG / Hilton loyalty, restaurant POS, and reservation systems.

Aviation & Travel

9 GDSs (Amadeus, Sabre, Travelport, Abacus, TravelSky, Topas), 7 PSSs, full NDC + IATA ONE Order, cargo, and revenue management.

Restaurants

20 POSs (Toast, NCR, Lightspeed, Square, Clover), reservations (OpenTable, Resy, SevenRooms), delivery (DoorDash, Uber Eats, Deliveroo), KDS, loyalty.

Government & Defense

VistA, MHS Genesis, Oracle Health VA/DoD, MD3. Network-segmented deployment, no public exposure, on-premise data sovereignty.

Retail & E-Commerce

Shopify, WooCommerce, Amazon Business, eBay, Etsy, Alibaba. Mid-call orders, refunds, tracking. Loyalty + reviews integrations built in.

Telco & BPO

Up to 30,000 concurrent C-level agents per rack (10,000 voice, 1:1 contention). White-label deployment — your customers never know it's AI. Federation across countries.

Legal Services

Contract review, NDA generation, compliance flagging. First-pass review in seconds. Replaces $30K+/yr retainer.

Built for Audits, Not Afterthoughts

Every audit. Every exam. Every decision. SARAH AI Suite holds the line.

Three pillars of compliance-grade voice AI — purpose-built so regulators can verify what your AI did, why it did it, and on whose authority.

KYC, AML & Identity

  • Bank-grade ID verification — 3-tier KYC, 9 automated checks
  • Mid-call passphrase elevation to higher knowledge tiers
  • Per-extension department access controls (36 permissions)
  • Real-time sanctions screening through connected systems
  • Tamper-evident audit log of every decision

Regulatory Reporting

  • Every conversation transcribed, sentiment-scored, summarised
  • Examiner-ready documentation, always current
  • 394+ restore points; roll back to any 10-min window
  • Quarterly DR drills with full report
  • SR 11-7, OCC 2011-12, FDIC FIL-22-2017 aligned

Document Intelligence

  • The Orchestrator reviews contracts, NDAs, SLAs end-to-end
  • 309 connectors stream policy, procedure, and customer data in
  • Loan-doc extraction, dispute documentation, policy indexing
  • First-pass legal review in seconds, not weeks
  • Zero data egress — every byte stays inside your perimeter
Regulatory Compliance

Built to pass every audit.

SARAH AI Suite ships with the certifications and controls regulated industries demand. Healthcare, finance, government, telco — covered out of the box.

Compliance & Certifications
Standards mapped to platform controls
6 of 6 frameworks supported
SOC 2 Type II
Security & availability — audited annually with continuous monitoring of every component every 10 minutes.
ISO 27001
Information security management system — formal policies, encrypted vaults, rotated credentials, MFA enforcement.
GDPR (EU)
Data protection by design. On-premise deployment means data never crosses borders unless you choose to send it.
CCPA (California)
Consumer privacy controls — caller knowledge gating, passphrase elevation, tamper-evident audit trail.
HIPAA
Healthcare data — full EHR integration suite, on-premise PHI storage, role-based access by extension.
PCI DSS
Payment data — Stripe + Xero integrations with mid-call processing, no card data persisted in conversation logs.
Small Business Pricing

From $1,500 a month — or own one outright.

Finance from $1,500/month, or buy the whole box for $40,000 and own it forever. Either way: no per-minute meter, no per-call charges, no surprise vendor invoices. The same engineering, the same Australian support, the same sovereign architecture as the Fortune 500 deployments — packaged for the businesses that actually run the economy.

SARAH Mini
$10,000/ month
36-month term · hardware + proactive maintenance bundled · or $200,000 outright
Blackwell RTX 6000 PRO (6 GPU) workstation · hosts 8B + 32B + 72B parameter engines
  • 100 concurrent voice calls · richer reasoning capacity
  • 23 languages — speaks 17, writes 23 (5.4B people)
  • All 9 AI departments + automation workflows
  • 309 connectors + multi-PBX bridge support
  • Bank-grade ID verification + KYC
  • Voice + WhatsApp + Telegram + email + chat widget
  • SIP + WebRTC simultaneous ring (browser becomes a phone)
  • Real-time phone interpreter (mid-call)
  • Sentiment-based routing (32B / 72B brains)
  • Knowledge crawler (one-click website training)
  • Full DR + monitoring + same-day site visit
  • 24/7 phone support by Native English Speaking Australian Engineers
Best for: 20–100 employees · clinic, hotel, restaurant chain, regional services firm · ready to scale beyond a single front desk. From year 2: $20K/yr proactive maintenance & support.

Outgrowing SMB? SARAH Pro ($400K), Enterprise ($3M), and DC ($30M) are the upgrade path — same software, same support, larger box.

Onboarding

From signature to live — 4 weeks.

You don't wait months. You don't hire a team. You plug in a box.

Week 1

Discovery & Setup

  • Requirements gathering
  • Hardware delivery & install
  • Network & power config
  • Base system deployment
Week 2

Configuration

  • SIP trunk registration
  • Extension & department setup
  • CRM / Calendar integration
  • Email & Stripe integration
Week 3

Training & Testing

  • Custom prompt engineering
  • Voice selection & tuning
  • UAT with your team
  • Baseline DR drill
Week 4

Go Live

  • Gradual traffic shift (10%→100%)
  • Monitoring dashboards handed over
  • Support channels activated
  • Dedicated engineer assigned
Global Coverage

Speaks 17. Writes 23. Covers 5.4 billion people.

Not translation. Native fluency — nuance, slang, cultural context, and emotional intelligence in every language. SARAH AI Suite speaks 17 languages and writes 23 languages — together that's 5.4 billion of the global population.

English· voice Mandarin· voice Hindi· voice Spanish· voice Arabic· voice French· voice Portuguese· voice Russian· voice Japanese· voice German· voice Korean· voice Italian· voice Turkish· voice Polish· voice Dutch· voice Czech· voice Hungarian· voice Bengali· text Indonesian· text Vietnamese· text Thai· text Romanian· text Greek· text
Data Sovereignty

Security & Compliance.

SARAH AI Suite runs entirely on-premise. Your data never leaves your building.

SOC 2 Type II

Security & Availability

ISO 27001

Information Security Management

GDPR

Data Protection (EU)

CCPA

Consumer Privacy (California)

HIPAA

Healthcare Data

PCI DSS

Payment Data

Encryption & Data Location

LayerStandard
Data at restAES-256-GCM
Data in transitTLS 1.3
Backup encryptionAES-256-GCM (client key)
AuthenticationOAuth 2.0 + rotated creds
SSH accessEd25519 keys + MFA
DatabaseTransparent Data Encryption
DataLocation
ConversationsOn-premise DGX (NVMe)
Call recordingsOn-premise + Drive backup
Model weightsOn-premise DGX (NVMe)
BackupsGoogle Drive (encrypted)
CredentialsOn-premise vault + HSM
CRM / CalendarCustomer's own systems
Fully Managed Solution

Talk to the Creators — not the under-links or IVRs.

Every SARAH AI Suite deployment is fully managed by Native English Speaking Australian Engineers — the same team that designed the dual-brain architecture, trained the platform on 1,237 C-Suite interviews, and wrote every line of code.

Same business day site visit

If your hardware needs hands-on attention, an engineer is at your premises the same business day. No tier-1 triage. No remote-only fobbing off.

24-hour replacement

Hardware failure → next-business-day replacement on site. Spares pre-staged regionally so the courier window is the only delay.

24/7/365 phone support

Call any hour, any day. Direct line into the engineering team — not an outsourced helpdesk, not a ticket queue, not an IVR maze.

Native English Speaking

Australian engineers. Native English. The accent your customers speak. The dialect your contracts are written in. No translation layer.

Talk to the Creators

The voice on the phone is the person who built the system. They know your deployment because they architected the platform that runs it.

Proactive monitoring

We call you before something breaks. GPU temps, backup health, call quality, capacity ramp — every component checked every 10 minutes.

No offshore handoffs. No ticket queues. No knowledge gaps. No IVR maze. Hardware, software, network, AI models, voice quality, integrations — it's all us. One team. One number. The Creators on the other end.

Proactive — we call you

GPU temp trending up

We call before it becomes an issue. Fix proactively, not reactively.

Backup verification fails

We investigate and resolve before you know. You get an email after it's fixed.

Call quality dips

We diagnose, fix, send the report. You shouldn't have to think about infrastructure.

Security disclosure

Critical patches deployed within 24 hours of disclosure. We confirm by email.

Approaching capacity

Scaling recommendations months in advance. No surprises.

Model update available

Scheduled at your convenience. Blue-green deployment — zero downtime, zero risk.

Metrics Snapshot

99.95%
Uptime SLA
< 15 min
Recovery time (RTO)
< 10 min
Max data loss (RPO)
394+
Restore points
$0
Recurring vendor fees
309
Connectors built in
17 · 23
Voice · Text languages
5.4B
People covered
2 → 100
Concurrent calls (Spark 2 → Mini)
4 weeks
Signature to live
The Founder

Chris Adams W. Ismail

Four decades. Three industries. One thesis: productize the person. SARAH AI Suite is the engineering payoff of a career spent systemizing what other people consider unsystemizable.

Chapter 1 — Australian Racing & Federal

Built the only ministerial-approved phone system in Australia for recording calls in the racing and sports betting industry — Federal and State level. Paired it with a private mobile network to overcome carrier congestion during major race days.

Adopted by Honeywell Australia across hospitals and stadiums. ~2,000 enterprise installations. Sold the business in 2015. Cricket: SACA committee.

Chapter 2 — North American Call Centres

Moved to America. Started a small call centre in Scottsdale; grew to 256 seats locally and over 3,000 agents across Colombia, Mexico, and El Salvador.

Peak engagement: 80 lenders, ~15,000 fully qualified leads for the federal PACE solar program (Florida + California), SBA loans, and merchant cash advance.

Chapter 3 — POINTR (Aerospace & Auto)

Head-hunted by POINTR (Finland) as CEO of their Australian arm; expanded into the US, Canada, and EU. Clients: European Space Agency, NASA, Mercedes-Benz, Toyota, Ford, John Deere, Saab + 10,000 others. First signed Australian client: Saab.

Lived split across New York, Montreux (Switzerland), and Sri Lanka — vetting call centres in person, never on video.

Chapter 4 — i-desks & SARAH AI Suite

Spent 2½ years searching for engineers who could make a voice agent SIP-compatible — most "fell off the earth" the moment SIP trunking was mentioned. Eventually built the team that cracked on-premise enterprise voice AI.

Foundation corpus: 2,000+ recorded conversations with fractional CEOs, founders, and operators — every one transcribed, indexed, and now part of SARAH AI Suite's institutional memory.

The framework

"Productize the person." Fractional executives don't sell time — they sell a packaged subscription product. The client buys the product, not the calendar.

Chris extends the same logic to SARAH AI Suite itself: every fractional, every CEO, every interview becomes a queryable LLM that sounds like that human, not ChatGPT — an "AI version" of the person, available when the person isn't.

The thesis

Shared-infrastructure AI is a timeshare. The next decade belongs to operators who own their compute, their data, and their voice. SARAH AI Suite is built for institutions that can't afford to leak — banks, hospitals, governments, telcos — and for families who want one AI under their own roof.

Target market: 5.6 million family-owned, privately-owned companies without boards — where decisions move at the speed of the founder, not the committee.

I built this whole thing for Mercedes-Benz. Whether they say yes or no, we have a product that is Mercedes-Benz ready.
Founder Profile

Chris Adams W. Ismail — The Long Way to Agentic AI

Founder, IDESKS ONLINE AI · Architect, SARAH AI Suite · Australian by adoption, global by appetite.

Chris Adams W. Ismail is not Australian-born. He arrived as a young adult, with the kind of resume that gets you into the country and not much else. What followed was forty years of methodical self-promotion through Australia's most regulated industry, into America's most demanding outbound markets, into Europe's tightest aerospace supply chains, and finally into the engineering trenches of on-premise enterprise voice AI. SARAH AI Suite is not the start of a career. It is the cumulative product of one.

His first ascent in Australia was through the racing and sports betting industry, where the operating tolerances for compliance, audit, and uptime are genuinely unforgiving. State racing authorities, federal regulators, and on-track stewards all share one assumption: every wager-related conversation has to be recorded, retrievable, and provably untampered. Chris built the only ministerial-approved phone system in Australia for recording calls in that industry — at both Federal and State level. He paired it with a private mobile network engineered specifically to overcome carrier congestion during major race carnivals, when public networks bend under the load and bookmakers cannot afford a dropped call. The platform was eventually adopted by Honeywell Australia, who held the maintenance contracts on hospitals and stadiums; the relationship that opened that door, Chris is the first to acknowledge, came through his late father-in-law, and remains a lesson he applies daily about how doors actually open at scale. Roughly two thousand enterprise installations later, he sat on the SACA cricket committee, the racing kit was a household tool inside its industry, and he sold the business in 2015.

He took a year. Then he moved to America and started, as he tells it, "a little call center for a friend of mine in Scottsdale." Thirty seats grew to two hundred and fifty-six, then expanded into Colombia, Mexico, and El Salvador until the network was running over three thousand agents across four countries. Peak engagement: eighty lenders, fifteen thousand fully-qualified leads for the federal PACE solar program in Florida and California, plus SBA loans and merchant cash advance. The thing that distinguishes this chapter from anyone else's call-centre buildout is the discipline he developed for vetting facilities. "I don't trust these video calls with the call centers," he tells anyone who asks. "I usually come, you know, if there's a call center in the Philippines or whatever, I just go there and stay there for a month and see where they drop the ball." That habit — physical presence, month-long stays, never trusting a video pitch — is now embedded in how SARAH AI Suite vets every partner.

"In my previous life, I put together the only ministerial-approved phone system in Australia for recording calls in the racing and sports betting industry. That was then adopted by Honeywell."

The third chapter was POINTR, a Finnish technology company whose client roster reads like a tour through the world's most consequential engineering organisations: European Space Agency, NASA, Mercedes-Benz, Toyota, Ford, John Deere, Saab — and ten thousand others. Chris was head-hunted to run their Australian arm as CEO ("a one-man-band CEO," he laughs, "didn't even take a salary"), with Saab Australia as his first signed client. POINTR expanded his remit into the United States, Canada, and the European Union. During this period he split time between New York, Montreux in Switzerland, and Sri Lanka — vetting partner facilities, hosting summits, and quietly building the rolodex that would underpin the next chapter.

The voice-AI idea, in his telling, was born "two and a half years ago." He had been searching for engineers who could build a voice agent that was SIP-compatible — one that would sit behind the phone systems already on customer sites rather than demand a parallel cloud install. Every team he approached, he says, "fell off the earth" the moment SIP trunking entered the conversation. Eventually he found a former group that had only built outbound and pulled them back in to crack the on-premise enterprise problem. Before they wrote a line of production code, they did something almost no AI startup does: they recorded structured interviews with 1,237 C-Suite executives across twenty-three languages. Today the corpus has grown past two thousand recorded conversations with fractional CEOs, founders, hospitality directors, hospital administrators, and contact-centre leaders. Every one is transcribed, indexed, and queryable. SARAH AI Suite was reverse-engineered from how the best operators in the world actually run their day.

What ties the four chapters together is a single framework Chris repeats more than any other: productize the person. Fractional executives, in his system, do not sell time. They sell a packaged subscription product — a bounded, repeatable, paid-for outcome — and the client only ever talks about the product, not the calendar. He extends the same logic to SARAH AI Suite itself: every fractional, every CEO, every interview becomes a per-person LLM that sounds like that human, not ChatGPT. "It's almost like an AI version of a Mike Farrell," he tells colleagues. "Whenever we need help, I've got a Google Meet advisor. When Mike's not around, it goes to Mike's AI. It can respond to all of the questions in a way that Mike would actually answer."

His target market is deliberately the part of the economy most enterprise AI companies ignore: the 5.6 million family-owned, privately-held companies without boards, where decisions move at the speed of the founder rather than the committee. He does not want to spend years pitching procurement at a Fortune 500. He wants to spend forty-five minutes with a CEO who can sign on Friday. CEO-to-CEO conversations, he insists, are the only ones worth having, and he refuses to delegate enterprise outreach to appointment-setters. Either you are speaking peer to peer, or you are wasting both calendars.

And underneath all of it, the operating principle that drives the engineering: build the product whether the customer says yes or no. "I built this whole thing for Mercedes-Benz," he tells his team. "Whether they say yes or no, we have a product that is Mercedes-Benz ready." That is the bar. SARAH AI Suite is not designed to be enterprise-grade later, after a successful pilot. It is enterprise-grade by construction, on day one, because the founder does not know any other way to build.

Exclusive Global GTM Partner

Michael Farrell

CEO of Scale Growth Advisors — the Exclusive Global GTM Partner for SARAH AI Suite, an invention of IDESKS ONLINE AI, Australia. 40+ years scaling technology businesses; the reason SARAH AI Suite exists at enterprise scale.

First Software (1980s)

Earliest PC-software distribution role; promoted to regional manager in 18 months. Mentored by Rick Falk and Dan Tyre.

Personal customer list included a 19-year-old Michael Dell from 1984–1988 (when the company was still called PCs Limited) — and a Saturday office tour by Bill Gates with five colleagues, right before Microsoft went public.

Copley Systems

Built a public-sector division $0 → $100M in 4 years, enabling the founders' exit to a PE firm.

CIC Systems → CompuCom

Integrated three companies post-acquisition (35 branch offices). Ran sales, marketing, and IT services across the merger. Sold to CompuCom in 1998.

PC Connection

Joined as the company went public. Doubled revenue from $700M → $1.4B in 4 years. Architected the company's first M&A — the federal-government contractor in Washington DC, still operating today.

Negotiated the iconic Boston Red Sox outfield-wall sponsorship at Fenway Park (1999) — All-Star Game year, Ted Williams' golf-cart entrance.

BAO (15 years, COO + Board)

Joined as a startup. Grew $3M → $25M. Scaled 30 → 200+ employees. Built the BAO Academy — a six-month structured sales college that established BAO as the category leader in outbound SDR-as-a-service.

GreenLeads (CEO, 2019–2024)

Took over a debt-laden business; grew revenue , profit 20×. Landed IBM, TD Synnex, and tier-1 cybersecurity contracts. Sold to NEXT 15 (London-listed) in 2022 — chosen specifically because they keep acquired brands intact.

How Michael advises

Walk in with a SWOT. Agree the one-, two-, and five-year goal. Then do backwards math — what do we have to do to get there now, today, next year. Strategy-only or full-execution, depending on what the CEO needs.

Brands he's served across these chapters: IBM, Google, Adobe, SAP, RingCentral, Dell, Microsoft, HP. Call-centre partners across Eastern Europe, South Africa, Jamaica, the Philippines.

Frameworks he repeats

  • People · Process · Technology — not in any particular order
  • Get everybody rowing the boat in the same direction
  • Start with the end in mind (Covey)
  • Communicate, communicate, communicate — earn trust through transparency
  • Operational excellence as ethos; customer retention as the measuring stick
  • Send the letter home — recognise people in front of their families
  • The juice has to be worth the squeeze — every AI/automation decision passes a needle-moving test
It's people, process, and technology. Not in any particular order — but that's how you execute and build a team out.
Advisor Profile

Michael Farrell — Forty Years of Getting Companies to the Other Side

CEO of Scale Growth Advisors — the Exclusive Global GTM Partner for SARAH AI Suite, an invention of IDESKS ONLINE AI, Australia.

Michael Farrell has spent more than four decades doing one thing across many companies: getting them to the other side of whatever curve they were stuck on. Sometimes that meant tripling revenue. Sometimes it meant integrating three acquired companies into one operating model without losing a customer. Sometimes it meant stepping in as CEO of a debt-laden business and selling it, intact, to a London-listed acquirer. The number that summarises the body of work — north of $1.4 billion in cumulative client valuations and over 500,000 sales appointments generated across his portfolio — is also a wildly incomplete picture, because none of it captures the operating discipline he brings into a room.

Mike's first chapter was First Software in the 1980s, the earliest era of PC software distribution. He was promoted to regional manager inside eighteen months, with mentors like Rick Falk (now CEO of robotics firm Locus) and Dan Tyre. His personal customer list during that era is the kind of provenance no one can fake: he sold to a nineteen-year-old Michael Dell from 1984 through 1988, when the company was still called PCs Limited rather than Dell. He hosted a Saturday office tour for Bill Gates and five Microsoft colleagues right before they took the company public. Those weren't anecdotes manufactured for keynote slides. They were ordinary Tuesdays for a young distribution rep who happened to be paying attention to which kid in the dorm was building a future.

Copley Systems came next, and with it the first proof of the operating playbook he would spend the rest of his career refining. Mike built Copley's public-sector division from zero to one hundred million dollars in four years, enabling the founders' exit to a private-equity firm. Then he ran the integration of three companies — thirty-five branch offices total — at CIC Systems, eventually selling the merged entity to CompuCom in 1998. The pattern was clear by then: arrive, take inventory, agree on the long horizon, do the backwards math, and then communicate relentlessly until everyone was rowing the same direction.

He joined PC Connection as the company went public, and inside four years doubled revenue from $700 million to $1.4 billion. He architected the company's first M&A — a federal-government contractor in Washington D.C. that still operates inside the parent today. The brand play he is most warmly remembered for in that chapter is one most outside observers wouldn't connect to him at all: the Boston Red Sox outfield-wall sponsorship at Fenway Park in 1999, the year of the All-Star Game and Ted Williams' golf-cart entrance from the bullpen. Mike negotiated it. The deal cost a fraction of what a Super Bowl ad would have, and produced more brand equity over the following decade. It is the kind of move that defines his sensibility about marketing: spend where the cultural moment is, not where the agency's commission is.

"40-plus years of always growing businesses, and any role I had, exiting businesses as well — your success is going to be my job."

Then came BAO. He joined a thirty-person startup with three million dollars in revenue and stayed fifteen years, exiting after the company had grown to over two hundred employees and twenty-five million in revenue — and, more importantly, had become the category leader in outbound SDR-as-a-service. The mechanism by which he built that leadership was the BAO Academy: a six-month structured sales college that turned untrained recruits into the most disciplined outbound team in the industry. Mike served as Chief Operating Officer and a board member through that entire arc. The academy is still cited inside enterprise sales-ops circles as one of the cleanest examples of process-as-moat ever built in the SDR business.

He stood up a sales-development team for a German software company in TPG's portfolio. Then he took the role of CEO at GreenLeads in 2019 — a turnaround engagement on a debt-laden business — and over five years grew revenue four times and profit twenty times. He landed contracts with IBM, TD Synnex, and tier-one cybersecurity clients, then sold the company to NEXT 15, a London-listed acquirer chosen specifically because their model is to keep acquired brands intact rather than absorb them. Through every chapter, the brand list reads like a tour of the global enterprise stack: IBM, Google, Adobe, SAP, RingCentral, Dell, Microsoft, HP — and call-centre partners across Eastern Europe, South Africa, Jamaica, and the Philippines.

What he repeats in every advisory engagement is a small set of operating principles delivered as if they were obvious — which they are, until you watch most companies fail to do them. People, process, technology — not in any particular order, but in concert, that's how you execute. Get everybody rowing the boat in the same direction; "I'm the guy with the flag charging the hill, and they have to charge with me." Start with the end in mind, in the Covey sense — short-term goals are only legitimate if they belong to the long-term plan. Communicate, communicate, communicate; you earn trust and respect when people know what the goals are, what the milestones are, and what role each person plays. Operational excellence has to be the ethos. Customer retention has to be the measuring stick. And — a personal signature — send the letter home. When someone has a great month or quarter, mail the recognition to their house, so their spouse can put it on the fridge and their family can pat them on the back too.

His company's role at SARAH AI Suite is unambiguous: Scale Growth Advisors is the Exclusive Global GTM Partner for SARAH AI Suite, an invention of IDESKS ONLINE AI, Australia. Mike, as its CEO, is the reason the platform is enterprise-grade rather than chatbot-grade. Chris credits him publicly: "Mike gave me the inspiration to go out there and build the SIP-based voice conversational AI. I don't personally do any products until Mike inspired me to build something that's at an enterprise level." That is the dynamic. Mike sets the bar — Fortune 500-credible, regulator-credible, board-presentable — and Chris and his engineers build to it. Together they pursue enterprise opportunities across e-commerce, hospitality, MSP, and healthcare under a deliberately constrained model: fewer than five clients at a time, a sixty-thousand-dollar minimum engagement floor, and CEO-to-CEO conversations only. Mike anchors the standard. Chris executes the build. SARAH AI Suite is the artefact they are co-building for the next decade — and the operating discipline behind it is the same one Mike has been quietly compounding for the last four.

Chris & Michael

Two operators. One product. Forty years of scale meeting four years of build.

Mike supplies four decades of US enterprise tech-sales, M&A, and PE-exit credibility. Chris supplies the convening engine, the productization framework, and the engineering build. Both refuse to do business the way the rest of the industry does.

How they work together

  • Chris pulled Mike through a 160-question, 2½-hour FAQ to ingest his career into SARAH AI Suite's Knowledge Base — the first of many
  • Mike inspired Chris to build SARAH AI Suite at enterprise grade — not chatbot grade — from day one
  • Co-pursued enterprise opportunities across e-commerce, hospitality, MSP, and healthcare
  • Fewer than 5 clients at a time — Mike anchors quality, Chris executes the build
  • $60K minimum engagement floor; CEO-to-CEO conversations only

What each pushes the other on

  • Mike → Chris: Operational discipline. KPIs, SWOT, comp-plan alignment. Where the regulatory boundary is (no AI cold-calling outbound in the US).
  • Chris → Mike: How far AI can replace headcount in customer-facing inbound — and the productization of fractional executives themselves into LLM-backed advisors that scale beyond a calendar.
  • The shared bet: customers buy a product, not a person's time. The person is the product, packaged.
It's almost like an AI version of a Mike Farrell. Whenever we need help, I've got a Google Meet advisor — I can just call Mike. When Mike's not around, it goes to Mike's AI. It can respond to all of the questions in a way that Mike would actually answer.
The Last Hire Your Small Business Will Ever Make

From $1,500 a month. Plug it in. Own it forever.

Talk to the engineers who built SARAH AI Suite — the same Australian team that runs the Fortune 500 deployments. Get a custom SMB ROI model for your operation. From the front desk in an afternoon.

01
Schedule a call
02
Get your ROI model
03
Plug in the box
04
Own it forever